349 observations · 247 reports · 10 publishers

Net Retention Rate.

Every Net Retention Rate observation from our practitioner benchmark corpus. Latest: Clouded Judgement (2026).

Observations
349
Reports
247
Publishers
10
Latest
Clouded Judgement
2026-03-27
73.0 percent
OnlyCFO
2026
109 percent
Clouded Judgement
2026
109 percent
Clouded Judgement
2026
125 %
Tomasz Tunguz
2026
112 %
Tomasz Tunguz
2026
106 %
Tomasz Tunguz
2026
101 %
Tomasz Tunguz
2026
98 %
Tomasz Tunguz
2026
96 %
Tomasz Tunguz
2026
94 %
Tomasz Tunguz
2026
109 percent
Clouded Judgement
2026
109 percent
Clouded Judgement
2026
median
SaaS public companies
Clouded Judgement: The Poison of Inertia →
1994 year
a16z
2026
first
Marc Andreessen's first sales call to the Pentagon
American Dynamism: How Silicon Valley and Defense Can Realign →
108 percent
Clouded Judgement
2026
median
SaaS companies in Jamin Ball's quarterly report sample
Clouded Judgement: The SSD/Memory Reckoning →
108 percent
Clouded Judgement
2026
108 percent
Clouded Judgement
2026
108 percent
Clouded Judgement
2026
108 percent
Clouded Judgement
2026
median
Public SaaS companies
Clouded Judgement: Platform of Platforms →
108 percent
Clouded Judgement
2026
13000000 USD
OnlyCFO
2026
Total capital raised across four funding rounds (Oct 2020 - Sept 2023) prior to shutdown
SEC Charges Software Company With Fraud: ComplYant Case Study & Board Controls →
108% percent
Clouded Judgement
2026
100% percent
High Alpha
2025
median
SaaS companies with <$1M ARR
2025 SaaS Benchmarks Report by High Alpha →
104% percent
High Alpha
2025
median
SaaS companies with $1-5M ARR
2025 SaaS Benchmarks Report by High Alpha →
103% percent
High Alpha
2025
median
SaaS companies with $5-20M ARR
2025 SaaS Benchmarks Report by High Alpha →
103% percent
High Alpha
2025
median
SaaS companies with $20-50M ARR
2025 SaaS Benchmarks Report by High Alpha →
101% percent
High Alpha
2025
median
SaaS companies with >$50M ARR
2025 SaaS Benchmarks Report by High Alpha →
108% percent
Clouded Judgement
2025
108 percent
Clouded Judgement
2025
130 percent
drive.google.com
2025
minimum best-in-class
AI-native companies
The State of AI Report: December 2025 →
108 percent
Clouded Judgement
2025
108 percent
Clouded Judgement
2025
108 percent
Clouded Judgement
2025
median
Public SaaS companies
Clouded Judgement: The AI Platform Wars →
101 percent
KeyBanc
2025
median
Private SaaS companies in 2024; expected to reach 102% in 2025 and 104% in 2026
KeyBanc Capital Markets & Sapphire Ventures 2025 SaaS Survey: AI-Driven Growth & Profitability Focus →
110-120 %
ICONIQ
2025
110-120 %
ICONIQ
2025
110-120 %
ICONIQ
2025
range
all software companies, particularly strong for early-stage in 2025
State of Software 2025: Growth & Operational Efficiency Benchmarks for SaaS Leaders →
130% percent
drive.google.com
2025
120% percent
drive.google.com
2025
118% percent
OnlyCFO
2025
113% percent
OnlyCFO
2025
113% percent
OnlyCFO
2025
93-250% %
Jurassic
2025
25th-99th percentile
$5-20M ARR companies
B2B SaaS Benchmarks Report 2025 →
101% %
Jurassic
2025
median
$5-20M ARR companies
B2B SaaS Benchmarks Report 2025 →
30000000.0 dollars
OnlyCFO
2025
132 percent
OnlyCFO
2025
best-in-class
Figma Q1 2025 among public cloud companies
Figma S-1 | The IPO Bar is High →
120 percent
drive.google.com
2025
best-in-class
SaaS companies commanding premium valuations
SaaS Valuation Multiples: 2025 – A Comprehensive Analysis of Current Market Trends →
106 percent
drive.google.com
2025
101% percent
OnlyCFO
2025
top-quartile
ICONIQ portfolio companies $100M-$200M ARR, H1 2025 (red flag level)
State of GTM: Data & Insights from the Latest ICONIQ Report →
108 percent
OnlyCFO
2025
Asana $50K+ customers at peak (5+ quarters prior)
Asana vs monday.com: Why The Market Got The Valuation Wrong In 2021 →
95 percent
OnlyCFO
2025
Asana $50K+ customers as of article date (2025)
Asana vs monday.com: Why The Market Got The Valuation Wrong In 2021 →
112 percent
OnlyCFO
2025
monday.com $50K+ customers as of article date (2025)
Asana vs monday.com: Why The Market Got The Valuation Wrong In 2021 →
92.8 percent
cdn.prod.website-files.com
2025
median
Seed-stage, 1-10 employee companies
2025 SaaS Growth Benchmarks Report →
128.6 percent
cdn.prod.website-files.com
2025
median
Public, 1000+ employee companies
2025 SaaS Growth Benchmarks Report →
101 percent
drive.google.com
2025
110 percent
drive.google.com
2025
median
Subscription + Usage-based pricing, 2024
2025 B2B SaaS Performance Metrics Benchmarks Report →
108 percent
Clouded Judgement
2025
130 percent
Clouded Judgement
2025
best-in-class
B2B SaaS businesses (general market)
Clouded Judgement: Q4 '24 Public Cloud Software Earnings Analysis →
115 percent
Clouded Judgement
2025
minimum
B2B SaaS businesses (good performance threshold)
Clouded Judgement: Q4 '24 Public Cloud Software Earnings Analysis →
120 percent
Clouded Judgement
2025
109% percent
OnlyCFO
2025
top-quartile
Public SaaS companies and private companies $100M+ ARR
2026 State of GTM | Benchmarks & Data →
109 percent
OnlyCFO
2025
108 percent
Clouded Judgement
2025
median
Public SaaS companies
Clouded Judgement: M&A Roars Back →
109 percent
Clouded Judgement
2025
102% percent
OnlyCFO
2025
Fastly current quarter (down from 105% prior quarter, 113% YoY)
Fastly's Collapse: Lessons in Broken Unit Economics and SaaS Valuation Destruction →
97 percent
OnlyCFO
2025
Amplitude current metric; compared to median for public SaaS
Lessons From Amplitude's Fall: Direct Listings, Extended PTEPs, and NRR Death Spirals →
110 percent
OnlyCFO
2025
median
Public SaaS companies; appears to be 2025 floor after steady decline since early 2022
The NRR Death Spiral: Contextualizing Net Revenue Retention Against GTM Efficiency →
120 percent
OnlyCFO
2025
best-in-class
Implied benchmark from industry discourse; article cautions against universal application
The NRR Death Spiral: Contextualizing Net Revenue Retention Against GTM Efficiency →
109 percent
Clouded Judgement
2025
109 percent
Clouded Judgement
2024
110 percent
OnlyCFO
2024
median
Public cloud companies that report NRR
2025: Revenue Retention or Bust – GRR vs NRR in Cloud SaaS →
110 percent
OnlyCFO
2024
Example company with $25M starting ARR, $1.5M churn, and $4M expansion
2025: Revenue Retention or Bust – GRR vs NRR in Cloud SaaS →
108 percent
Clouded Judgement
2024
110 percent
OnlyCFO
2024
>110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
>130% percent
Clouded Judgement
2024
115-130% percent
Clouded Judgement
2024
<115% percent
Clouded Judgement
2024
>120% percent
Clouded Judgement
2024
126% percent
drive.google.com
2024
125% percent
drive.google.com
2024
120% percent
drive.google.com
2024
117% percent
drive.google.com
2024
100-105% percent
drive.google.com
2024
105-110% percent
drive.google.com
2024
110 percent
Clouded Judgement
2024
110% percent
Clouded Judgement
2024
47 percentage_points
OnlyCFO
2024
118 percent
OnlyCFO
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
130 percent
Clouded Judgement
2024
best-in-class
Enterprise/mid-market SaaS companies
Clouded Judgement: Q1 2024 Public Cloud Software Earnings Analysis →
115 percent
Clouded Judgement
2024
120 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
median
All public SaaS companies
Clouded Judgement: Is Seat-Based Pricing Dead? →
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
130 percent
Clouded Judgement
2024
best-in-class
Enterprise-focused SaaS companies
Clouded Judgement: A Look Back at Q4 '23 Public Cloud Software Earnings →
115 percent
Clouded Judgement
2024
minimum
Enterprise-focused SaaS companies at good performance threshold
Clouded Judgement: A Look Back at Q4 '23 Public Cloud Software Earnings →
120 percent
Clouded Judgement
2024
best-in-class
SMB-focused SaaS companies (e.g., Bill.com)
Clouded Judgement: A Look Back at Q4 '23 Public Cloud Software Earnings →
110 percent
Clouded Judgement
2024
133 percent
Clouded Judgement
2024
best-in-class
Rubrik; cohort-based expansion metric
Clouded Judgement: Rubrik S-1 Benchmarking Analysis →
133 percent
Clouded Judgement
2024
best-in-class
Rubrik, cybersecurity SaaS
Clouded Judgement: Rubrik S-1 Benchmarking Analysis →
87 percent
OnlyCFO
2024
ZoomInfo Q4 2023; characterized as low for their customer base
Is SaaS Math Broken? Adapting Unit Economics to New Churn Realities →
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
median
SaaS companies at scale in public markets, Q4 2023
Clouded Judgement: Q4 2023 SaaS Earnings Analysis & Valuation Multiples →
120+ percent
Clouded Judgement
2024
105 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
120+ percent
Clouded Judgement
2024
target
Enterprise software businesses with expansion revenue
Clouded Judgement: ERR vs ARR and the Conundrum of AI Revenue Streams →
105 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
median
Public SaaS companies at scale (cohort analysis)
Clouded Judgement: ERR vs ARR and the Conundrum of AI Revenue Streams →
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
Clouded Judgement
2024
110 percent
OnlyCFO
2024
112 percent
Clouded Judgement
2024
112 percent
Clouded Judgement
2024
112 percent
Clouded Judgement
2024
112% percent
Clouded Judgement
2024
120 percent
Clouded Judgement
2024
minimum
SaaS companies at IPO, 2015-2020 historical period
Clouded Judgement: The Bar for Going Public →
112 percent
Clouded Judgement
2024
median
Public SaaS companies (comprehensive benchmark set)
Clouded Judgement: The Bar for Going Public →
112 percent
Clouded Judgement
2024
112 percent
Clouded Judgement
2024
112% percent
Clouded Judgement
2024
112 percent
Clouded Judgement
2023
130 percent
Clouded Judgement
2023
best-in-class
Enterprise-focused SaaS companies
Clouded Judgement: A Look Back at Q3 '23 Public Cloud Software Earnings →
115 percent
Clouded Judgement
2023
120 percent
Clouded Judgement
2023
112 percent
Clouded Judgement
2023
112 percent
Clouded Judgement
2023
112 percent
Clouded Judgement
2023
114 percent
Clouded Judgement
2023
114 percent
Clouded Judgement
2023
150 percent
OnlyCFO
2023
best-in-class
Snowflake, highest-valued public SaaS companies
Do Customer Success Teams Add Value? →
114 percent
Clouded Judgement
2023
114 percent
Clouded Judgement
2023
114 percent
Clouded Judgement
2023
114 percent
Clouded Judgement
2023
114 percent
Clouded Judgement
2023
114 percent
Clouded Judgement
2023
130 percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
good
Enterprise SaaS companies (minimum threshold)
Clouded Judgement: A Look Back at Q2 '23 Public Cloud Software Earnings →
120 percent
Clouded Judgement
2023
105 percent
OnlyCFO
2023
Domo at IPO; enterprise SaaS platform
Domo: Cautionary Tale of Hype & Inefficiency →
115 percent
Clouded Judgement
2023
119 percent
Clouded Judgement
2023
top-quartile
Klaviyo; described as 'one of the most' in public SaaS
Clouded Judgement: Klaviyo S-1 Benchmarking Analysis →
115 percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Cloud Giants Q2 Update →
115 percent
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Cloud Giants Q2 Update →
115 percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
median
Public SaaS companies in basket
Clouded Judgement: Are Software Companies Bad Businesses? →
115 percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
130 percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
minimum
Enterprise SaaS companies (good performance threshold)
Clouded Judgement: Q1 2023 Public Cloud Software Earnings Analysis →
120 percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
median
Public SaaS companies analyzed in cohort
Clouded Judgement: Q1 2023 Cloud Software Consumption Trends →
115% percent
Clouded Judgement
2023
115 percent
Clouded Judgement
2023
11 percent
Clouded Judgement
2023
median
Public SaaS companies, Q1 2023 (estimated)
Clouded Judgement: Q1 2023 SaaS Earnings Reflections →
116 percent
Clouded Judgement
2023
116 percent
Clouded Judgement
2023
116% percent
Clouded Judgement
2023
median
Public SaaS companies tracked in article
Clouded Judgement: Hyperscaler Q1 Reports & The AWS April Growth Cliff →
116 percent
Clouded Judgement
2023
116 percent
Clouded Judgement
2023
116 percent
Clouded Judgement
2023
130 percent
Clouded Judgement
2023
best-in-class
Enterprise-focused SaaS companies
Clouded Judgement: A Look Back at Q4 '22 Public Cloud Software Earnings →
120 percent
Clouded Judgement
2023
best-in-class
SMB-focused SaaS companies like Bill.com
Clouded Judgement: A Look Back at Q4 '22 Public Cloud Software Earnings →
115 percent
Clouded Judgement
2023
116 percent
Clouded Judgement
2023
116 percent
Clouded Judgement
2023
110 percent
KeyBanc
2022
median
2021, including upsells and expansions
2022 Private SaaS Company Survey Results - KeyBanc Capital Markets →
110 percent
KeyBanc
2022
104 percent
KeyBanc
2022
120 percent
Clouded Judgement
2022
median
Public cloud software companies
Clouded Judgement →
120 percent
Clouded Judgement
2022
median
Top 10 SaaS companies by market cap, April 2022
Clouded Judgement: Q1 GDP Recession Signals & SaaS Valuation Resilience →
120 percent
Clouded Judgement
2022
120 percent
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
129 percent
Clouded Judgement
2022
median
Q4 2021 public cloud software companies (70 companies)
Clouded Judgement: Q4 '21 Public Cloud Software Earnings Analysis →
133 percent
Clouded Judgement
2022
top-decile
Q4 2021 public cloud software companies
Clouded Judgement: Q4 '21 Public Cloud Software Earnings Analysis →
130 percent
Clouded Judgement
2022
120 percent
Clouded Judgement
2022
120% percent
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
120 percent
Clouded Judgement
2022
median
Public SaaS companies, April 2022
Clouded Judgement →
120 percent
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
120 percent
Clouded Judgement
2022
120 percent
Clouded Judgement
2022
120 percent
Clouded Judgement
2022
median
Public SaaS cohort
Clouded Judgement →
120 percent
Clouded Judgement
2022
119% percent
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
119 percent
Clouded Judgement
2022
119 percent
Clouded Judgement
2022
119 percent
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
119 percent
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
119 percent
Clouded Judgement
2022
119 percent
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
119 percent
Clouded Judgement
2022
130% percent
Clouded Judgement
2021
119 percent
Clouded Judgement
2021
120 percent
Clouded Judgement
2021
median
Public cloud software companies, Q3 2021
Clouded Judgement: Q3 2021 Public Cloud Software Earnings Analysis →
125 percent
Clouded Judgement
2021
top-quartile
Public cloud software companies, Q3 2021
Clouded Judgement: Q3 2021 Public Cloud Software Earnings Analysis →
130 percent
Clouded Judgement
2021
top-decile
Public cloud software companies, Q3 2021
Clouded Judgement: Q3 2021 Public Cloud Software Earnings Analysis →
130 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
minimum
Good-performing enterprise SaaS companies
Clouded Judgement: Q3 2021 Public Cloud Software Earnings Analysis →
120 percent
Clouded Judgement
2021
119 percent
Clouded Judgement
2021
median
SaaS companies with disclosed subscription revenue
Clouded Judgement →
119% percent
Clouded Judgement
2021
median
Public SaaS cohort expansion revenue retention
Clouded Judgement →
119 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
119 percent
Clouded Judgement
2021
median
SaaS companies
Clouded Judgement →
>115 percent
Clouded Judgement
2021
Samsara cohort retention (exact figure not disclosed in S-1)
Clouded Judgement: Samsara S-1 Benchmarking Analysis →
119 percent
Clouded Judgement
2021
median
Public SaaS cohort
Clouded Judgement →
119 percent
Clouded Judgement
2021
median
Public SaaS companies in cohort
Clouded Judgement →
119 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
120 percent
Clouded Judgement
2021
median
Public SaaS companies, all cohorts
Clouded Judgement →
120 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
120% percent
Clouded Judgement
2021
median
Public cloud software companies (Q3 2021)
Clouded Judgement →
120 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
120 percent
Clouded Judgement
2021
median
Public SaaS companies at scale
Clouded Judgement →
120 percent
Clouded Judgement
2021
120% percent
Clouded Judgement
2021
120 percent
Clouded Judgement
2021
127 percent
Clouded Judgement
2021
130 percent
Clouded Judgement
2021
130 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
minimum
SaaS benchmark target range (115-130%)
Clouded Judgement: Q2 2021 Public Cloud Software Earnings Analysis →
120 percent
Clouded Judgement
2021
minimum
SaaS companies with SMB customer base
Clouded Judgement: Q2 2021 Public Cloud Software Earnings Analysis →
152 percent
Clouded Judgement
2021
best-in-class
Dollar-based NRR for public SaaS benchmarks
Clouded Judgement: GitLab S-1 Benchmarking Analysis →
120 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
152 percent
Clouded Judgement
2021
best-in-class
GitLab dollar-based NRR at S-1 filing
Clouded Judgement: GitLab S-1 Benchmarking Analysis →
120 percent
Clouded Judgement
2021
119 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
118 percent
Clouded Judgement
2021
Freshworks, year-over-year cohort comparison
Freshworks: Benchmarking the S-1 Data →
118 percent
Clouded Judgement
2021
Freshworks; indicates expansion revenue exceeding churn within cohort
Freshworks: Benchmarking the S-1 Data →
119 percent
Clouded Judgement
2021
119 percent
Clouded Judgement
2021
119 percent
Clouded Judgement
2021
118 percent
Clouded Judgement
2021
median
Public SaaS companies as of Aug 2021
Clouded Judgement →
118 percent
Clouded Judgement
2021
median
Public SaaS companies in sample
Clouded Judgement →
118 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
118% percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
118% percent
Clouded Judgement
2021
median
SaaS public companies
Clouded Judgement →
118 percent
Clouded Judgement
2021
118 percent
Clouded Judgement
2021
median
Public SaaS companies as of July 2021
Clouded Judgement →
118 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
120 percent
Clouded Judgement
2021
130 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
minimum
Good performance for enterprise SaaS
Clouded Judgement: A Look Back at Q1 '21 Public Cloud Earnings →
118 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
118 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
118 percent
Clouded Judgement
2021
median
SaaS companies at scale
Clouded Judgement →
124 percent
Clouded Judgement
2021
SentinelOne; annual cohort-based measurement
SentinelOne: Benchmarking the S-1 Data →
120 percent
Clouded Judgement
2021
120 percent
Clouded Judgement
2021
117 percent
Clouded Judgement
2021
119 percent
Clouded Judgement
2021
median
Public SaaS companies in analysis set
Clouded Judgement →
119 percent
Clouded Judgement
2021
median
SaaS public company cohort
Clouded Judgement →
119 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
119 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
107 percent
Clouded Judgement
2021
121 percent
Clouded Judgement
2021
Monday.com; more comparable to other cloud businesses; excludes highest-churn SMB cohort
Monday.com S-1 Analysis: Benchmarking Growth, Margins, and Unit Economics Against Public SaaS Peers →
107 percent
Clouded Judgement
2021
118 percent
Clouded Judgement
2021
117 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
117 percent
Clouded Judgement
2021
117 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
117 percent
Clouded Judgement
2021
117 percent
Clouded Judgement
2021
117 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
117 percent
Clouded Judgement
2021
117% percent
Clouded Judgement
2021
145 percent
Clouded Judgement
2021
116 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
116 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
116 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
113 percent
Clouded Judgement
2021
average
Procore 2020 (declined from 121% in 2018, 117% in 2019 due to COVID)
Clouded Judgement: Procore S-1 Benchmarking Analysis →
115 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
120 percent
Clouded Judgement
2021
minimum
Olo discloses >120% NRR
Olo: Benchmarking the S-1 Data →
115 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
median
Public SaaS companies, January 2021
Clouded Judgement →
115 percent
Clouded Judgement
2021
115 percent
Clouded Judgement
2021
median
Public SaaS cohort
Clouded Judgement →
115 percent
Clouded Judgement
2020
116 percent
Clouded Judgement
2020
median
SaaS cohort
Clouded Judgement →
116 percent
Clouded Judgement
2020
median
Public SaaS companies
Clouded Judgement →
116 percent
Clouded Judgement
2020
116 percent
Clouded Judgement
2020
median
Public SaaS companies
Clouded Judgement →
117 percent
Clouded Judgement
2020
117 percent
Clouded Judgement
2020
117 percent
Clouded Judgement
2020
median
Public SaaS companies
Clouded Judgement →
117 percent
Clouded Judgement
2020
median
Public SaaS companies, October 2020
Clouded Judgement →
116 percent
Clouded Judgement
2020
median
SaaS benchmarking cohort
Clouded Judgement →
116 percent
Clouded Judgement
2020
median
Tracked SaaS companies, October 2020
Clouded Judgement →
116 percent
Clouded Judgement
2020
median
SaaS benchmarks
Clouded Judgement →
130 percent
Clouded Judgement
2020
best-in-class
Enterprise-focused SaaS companies
Clouded Judgement: A Look Back at Q2 Public SaaS Earnings →
115 percent
Clouded Judgement
2020
minimum
Enterprise-focused SaaS companies; below this is subpar
Clouded Judgement: A Look Back at Q2 Public SaaS Earnings →
120 percent
Clouded Judgement
2020
best-in-class
SMB-focused SaaS companies like Bill.com
Clouded Judgement: A Look Back at Q2 Public SaaS Earnings →
117 percent
Clouded Judgement
2020
median
Public SaaS companies reporting NRR
Clouded Judgement: A Look Back at Q2 Public SaaS Earnings →
125 percent
Clouded Judgement
2020
top-quartile
Public SaaS companies reporting NRR
Clouded Judgement: A Look Back at Q2 Public SaaS Earnings →
132 percent
Clouded Judgement
2020
top-decile
Public SaaS companies reporting NRR
Clouded Judgement: A Look Back at Q2 Public SaaS Earnings →
116 percent
Clouded Judgement
2020
median
Public SaaS companies
Clouded Judgement →
116% percent
Clouded Judgement
2020
median
SaaS cohort
Clouded Judgement →
116 percent
Clouded Judgement
2020
median
SaaS cohort
Clouded Judgement →
116 percent
Clouded Judgement
2020
130.0 percent
Clouded Judgement
2020
best-in-class
Unity vs. public SaaS peer set; top 3 highest
Unity S-1 Benchmarking: Pre-IPO SaaS Valuation Analysis & Metric Comparison →
127.5 percent
Clouded Judgement
2020
average
Sumo Logic midpoint of 120-135% range over 9 quarters
Sumo Logic S-1 Analysis: Pre-IPO Benchmarking & Valuation Prediction →
116 percent
Clouded Judgement
2020
median
SaaS cohort, August 2020
Clouded Judgement →
117 percent
Clouded Judgement
2020
median
Median across public SaaS cohort
Clouded Judgement →
117% percent
Clouded Judgement
2020
median
SaaS cohort August 2020
Clouded Judgement →
117 percent
Clouded Judgement
2020
median
Broader SaaS cohort (Q2 2020)
Clouded Judgement →
130% percent
Clouded Judgement
2020
minimum
Datadog's published NRR metric as cited example of Secular Growth Star
Clouded Judgement: Q2 SaaS Earnings Preview & Valuation Sustainability Analysis →
117 percent
Clouded Judgement
2020
median
SaaS market as of July 2020
Clouded Judgement →
117% percent
Clouded Judgement
2020
median
Public SaaS companies as of July 2020
Clouded Judgement →
108 percent
Clouded Judgement
2020
BigCommerce customers >$2k ACV
Represents 80% of BigCommerce revenue; overstates overall NRR when excluding <$2k cohort
BigCommerce S-1 Benchmarking: Pre-IPO Financial Analysis vs. Public SaaS Peers →
117 percent
Clouded Judgement
2020
median
SaaS companies in analyzed cohort
Clouded Judgement →
117 percent
Clouded Judgement
2020
median
SaaS cohort (Jul 2020)
Clouded Judgement →
121% percent
Clouded Judgement
2020
median
SaaS IPO candidates (36 companies)
Clouded Judgement →
117% percent
Clouded Judgement
2020
median
Public SaaS companies (week of June 26, 2020)
Clouded Judgement →
150 percent
Clouded Judgement
2020
best-in-class
nCino annual cohort NRR; noted as exceptional relative to comparable SaaS companies
nCino: Benchmarking the S-1 Data →
121 percent
Clouded Judgement
2020
117 percent
Clouded Judgement
2020
median
SaaS market overall
Clouded Judgement →
130 percent
Clouded Judgement
2020
best-in-class
Enterprise-focused SaaS companies
Clouded Judgement: A Look Back at Q1 Public SaaS Earnings →
120 percent
Clouded Judgement
2020
best-in-class
SMB-focused SaaS companies like Bill.com
Clouded Judgement: A Look Back at Q1 Public SaaS Earnings →
115 percent
Clouded Judgement
2020
good
Enterprise-focused SaaS companies (lower bound)
Clouded Judgement: A Look Back at Q1 Public SaaS Earnings →