cloudedjudgement.substack.com · 2021-12-24 · 1623d

Clouded Judgement

This article provides a comprehensive analysis of SaaS company valuations as of December 2021, examining the disconnect between revenue multiples and underlying financial performance across the top 10 highest-valued cloud software companies. The data reveals that while median SaaS multiples stand at 12.7x NTM revenue, the top 10 companies command 42.7x multiples despite median operating margins of -53% and negative FCF margins, highlighting significant valuation risk driven by growth expectations.

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Metrics in this report

Customer Acquisition Cost Payback

25months

median

SaaS companies with disclosed subscription revenue

Enterprise Value / NTM Revenue Multiple

12.7multiple

median

Overall SaaS market as of December 2021

Enterprise Value / NTM Revenue Multiple

42.7multiple

median

Top 10 highest-valued SaaS companies

Free Cash Flow Margin

4percent

median

Overall SaaS market

Free Cash Flow Margin

-7percent

median

Top 10 highest-valued SaaS companies

General & Administrative Spend

19percent

median

SaaS companies as percent of revenue

Gross Margin

74percent

median

SaaS companies at scale

LTM Revenue Growth Rate

34percent

median

Overall SaaS market

NTM Revenue Growth Rate

24percent

median

Overall SaaS market

Net Revenue Retention

119percent

median

SaaS companies with disclosed subscription revenue

Operating Margin

-19percent

median

Overall SaaS market

Operating Margin

-53percent

median

Top 10 highest-valued SaaS companies

Research & Development Spend

26percent

median

SaaS companies as percent of revenue

SaaS Revenue Growth Multiple

26.6multiple

median

High-growth SaaS companies (>30% NTM growth)

SaaS Revenue Growth Multiple

11.9multiple

median

Mid-growth SaaS companies (15-30% NTM growth)

SaaS Revenue Growth Multiple

5.5multiple

median

Low-growth SaaS companies (<15% NTM growth)

Sales & Marketing Spend

44percent

median

SaaS companies as percent of revenue