cloudedjudgement.substack.com · 2024-01-19 · 867d

Clouded Judgement: The Bar for Going Public

The article examines the rising valuation and operational thresholds for SaaS companies pursuing IPO, comparing historical medians (~$200M ARR, 50% YoY growth, >120% NRR) to current public market benchmarks dominated by profitable, high-FCF businesses like CrowdStrike and Snowflake. The author argues that founders must understand stock-based compensation dilution as a critical IPO readiness metric, recommending targets of 30% growth with 1-2% annual equity dilution and emphasizing the importance of early strategic conversations about realistic exit paths.

16 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

ARR at IPO

200millions USD

median

SaaS companies, 2015-2020 historical period

Annual Stock Dilution

5percent

maximum

SaaS companies pursuing IPO

Annual Stock Dilution

1-2percent

target

Gold standard for IPO-ready SaaS companies with 30% growth

EV/NTM Revenue Multiple - High Growth

15.0x

median

SaaS companies with >30% NTM growth

EV/NTM Revenue Multiple - Low Growth

4.2x

median

SaaS companies with <15% NTM growth

EV/NTM Revenue Multiple - Mid Growth

8.9x

median

SaaS companies with 15-30% NTM growth

EV/NTM Revenue Multiple - Overall Market

6.0x

median

All public SaaS companies

FCF Margin

25-30percent

best-in-class

Top-tier public SaaS companies (CrowdStrike, Snowflake, Datadog, Zscaler)

Median CAC Payback

39months

median

Public SaaS companies (comprehensive benchmark set)

Median FCF Margin

8percent

median

Public SaaS companies (comprehensive benchmark set)

Median Gross Margin

75percent

median

Public SaaS companies (comprehensive benchmark set)

Median Net Retention Rate

112percent

median

Public SaaS companies (comprehensive benchmark set)

Median Operating Margin

-13percent

median

Public SaaS companies (comprehensive benchmark set)

Net Revenue Retention

120percent

minimum

SaaS companies at IPO, 2015-2020 historical period

Quarterly Stock Dilution

1.25percent

maximum

SaaS companies at IPO readiness stage

Revenue Growth Rate at IPO

50percent YoY

median

SaaS companies, 2015-2020 historical period