cloudedjudgement.substack.com · 2020-09-04 · 2099d

Clouded Judgement

This weekly SaaS market analysis covers earnings announcements from major cloud software companies, tracking valuation multiples, share price movements, and operating metrics across the sector. The article highlights extreme valuation expansion driven by pandemic-driven demand, with median SaaS EV/NTM revenue multiples reaching 14.4x (up from 10.5x in January 2020) and top performers commanding 37.5x average multiples.

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Metrics in this report

Customer Acquisition Cost Payback

31months

median

SaaS cohort

EV/NTM Revenue Multiple

14.4x

median

SaaS cohort (September 2020)

EV/NTM Revenue Multiple

37.5x

average

Top 10 SaaS companies

EV/NTM Revenue Multiple

21.0x

median

High-growth SaaS (>30% NTM growth)

EV/NTM Revenue Multiple

13.8x

median

Mid-growth SaaS (15-30% NTM growth)

EV/NTM Revenue Multiple

7.1x

median

Low-growth SaaS (<15% NTM growth)

EV/NTM Revenue Multiple

40.0x

median

Top 5 SaaS companies (February 2020)

Free Cash Flow Margin

4percent

median

SaaS cohort

Gross Margin

73percent

median

SaaS cohort

LTM Revenue Growth

31percent

median

SaaS cohort

NTM Revenue Growth

19percent

median

SaaS cohort

Net Revenue Retention

116percent

median

SaaS cohort

Operating Margin

-16percent

median

SaaS cohort