cloudedjudgement.substack.com · 2021-03-26 · 1896d

Clouded Judgement

This weekly SaaS valuation update analyzes cloud infrastructure market growth, current SaaS company valuation multiples, and operating metrics benchmarks across public companies. The article presents data showing cloud infrastructure services growing from $2B (2010) to $124B (2020) while traditional data center hardware/software remained flat, and provides detailed breakdowns of EV/NTM revenue multiples, growth rates, and margin profiles across top SaaS companies.

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Metrics in this report

CAC Payback Period

21months

median

Public SaaS companies

Cloud Infrastructure Services Market

124billion USD

2020 market size

FCF Margin

9percent

median

Public SaaS companies

G&A Expense Ratio

18percent

median

Public SaaS companies

Gross Margin

74percent

median

Public SaaS companies

Net Revenue Retention

116percent

median

Public SaaS companies

Operating Margin

-12percent

median

Public SaaS companies

R&D Expense Ratio

25percent

median

Public SaaS companies

S&M Expense Ratio

44percent

median

Public SaaS companies

SaaS Valuation Multiple (EV/NTM Revenue)

14.2x

median

Broad SaaS cohort as of January 2021

SaaS Valuation Multiple (EV/NTM Revenue)

34.0x

median

Top 10 SaaS companies by valuation

SaaS Valuation Multiple (EV/NTM Revenue)

24.9x

median

High growth SaaS (>30% NTM growth)

SaaS Valuation Multiple (EV/NTM Revenue)

14.3x

median

Mid growth SaaS (15-30% NTM growth)

SaaS Valuation Multiple (EV/NTM Revenue)

6.4x

median

Low growth SaaS (<15% NTM growth)