cloudedjudgement.substack.com · 2020-06-23 · 2172d

What It Takes to Become a Public SaaS Company: Part 1 – IPO Readiness Metrics & Benchmarks

This article establishes comprehensive benchmarks for SaaS companies seeking to go public by analyzing 36 IPOs since 2018, showing that successful IPO candidates typically achieve ~$200M ARR with 50%+ YoY growth, 121% NRR, and 25-month CAC payback. The author argues that IPO markets are never truly closed for exceptional businesses; rather, during volatility spikes, the evaluation filter becomes more stringent, favoring companies with efficient unit economics and strong profitability trajectories. The article provides detailed metrics across revenue, growth, unit economics, margins, and expense ratios to guide founders on IPO readiness targets.

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Metrics in this report

Annual Recurring Revenue (ARR)

200millions USD

target

SaaS companies at IPO; minimum $100M

G&A Expense Ratio

30percent of revenue

maximum

SaaS companies; above this is considered excessive

Gross Margin

72percent

median

SaaS companies at IPO

Gross Margin Adjusted CAC Payback

25months

target

SaaS companies at IPO; best-in-class under 12 months

LTM GAAP Operating Margin

-31percent

median

SaaS companies at IPO

Median EV/NTM Revenue Multiple

13.0multiple

median

SaaS companies, June 2020 (elevated vs. 10.0x historical average)

Net New ARR per Quarter

18millions USD

target

SaaS companies in the quarter they go public

Net Revenue Retention

121percent

target

SaaS companies at IPO

R&D Expense Ratio

25-30percent of revenue

median

Mature SaaS companies at scale ($50M+ ARR)

Subscription Revenue Mix

90percent

target

SaaS companies at IPO

YoY ARR Growth

50percent

target

SaaS companies at IPO; best-in-class 75%+