cloudedjudgement.substack.com · 2023-09-15 · 993d

Clouded Judgement: Medium-Term Software Valuation Setup

Ball analyzes consensus 2024 growth estimates for public SaaS companies, finding that 48% are expected to accelerate despite historical 80% decay patterns, creating valuation risk. The article examines whether 2024 estimates are too high, too low, or properly calibrated, and provides comprehensive benchmarking data on SaaS multiples, margins, and unit economics across the public software universe. Key insight: consensus estimates show NO growth decay for the overall software sector, which diverges significantly from normalized expectations.

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Metrics in this report

10-Year Treasury Yield

4.3percent

median

As of article publication date

CAC Payback Period

35months

median

Public SaaS companies

EV / NTM Revenue Multiple

6.0x

median

Public SaaS companies

EV / NTM Revenue Multiple

14.7x

median

Top 5 highest-valued SaaS companies

EV / NTM Revenue Multiple

12.9x

median

High-growth SaaS (>30% NTM growth)

EV / NTM Revenue Multiple

8.6x

median

Mid-growth SaaS (15-30% NTM growth)

EV / NTM Revenue Multiple

3.9x

median

Low-growth SaaS (<15% NTM growth)

Free Cash Flow Margin

7percent

median

Public SaaS companies

G&A as % of Revenue

16percent

median

Public SaaS companies

Gross Margin

75percent

median

Public SaaS companies

LTM Revenue Growth Rate

21percent

median

Public SaaS companies

NTM Revenue Growth Rate

15percent

median

Public SaaS companies

Net Revenue Retention

114percent

median

Public SaaS companies

Operating Margin

-18percent

median

Public SaaS companies

R&D as % of Revenue

27percent

median

Public SaaS companies

Sales & Marketing as % of Revenue

42percent

median

Public SaaS companies