cloudedjudgement.substack.com · 2021-11-19 · 1658d

Clouded Judgement

This analysis examines SaaS valuation multiples and operating metrics across a cohort of high-growth public companies, revealing significant valuation expansion (median 14.7x NTM revenue) with wide dispersion between growth rates and profitability. The article benchmarks key metrics including gross margins (75% median), operating margins (-19% median), and net retention (119% median), while highlighting the tension between growth expectations and realized unit economics.

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Metrics in this report

CAC Payback Period

25months

median

Public SaaS cohort, gross profit basis

Free Cash Flow Margin

5percent

median

Public SaaS cohort

G&A as % of Revenue

19percent

median

Public SaaS cohort

Gross Margin

75percent

median

Public SaaS cohort

LTM Revenue Growth

33percent

median

Public SaaS cohort

NTM Revenue Growth

25percent

median

Public SaaS cohort

Net Revenue Retention

119percent

median

Public SaaS cohort

Operating Margin

-19percent

median

Public SaaS cohort

R&D as % of Revenue

26percent

median

Public SaaS cohort

SaaS Valuation Multiple (EV/NTM Revenue)

14.7x

median

Overall public SaaS cohort, November 2021

SaaS Valuation Multiple (EV/NTM Revenue)

70.7x

median

Top 10 highest-growth SaaS companies

SaaS Valuation Multiple (EV/NTM Revenue)

35.0x

median

High-growth SaaS (>30% NTM growth)

SaaS Valuation Multiple (EV/NTM Revenue)

14.0x

median

Mid-growth SaaS (15-30% NTM growth)

SaaS Valuation Multiple (EV/NTM Revenue)

7.3x

median

Low-growth SaaS (<15% NTM growth)

Sales & Marketing as % of Revenue

44percent

median

Public SaaS cohort