cloudedjudgement.substack.com · 2024-06-07 · 727d

Clouded Judgement: Budget Bifurcation in Enterprise Software Procurement

Enterprise budgets are bifurcating into AI-aligned and non-AI spending categories, with companies prioritizing vendors who demonstrably support their AI transformation agenda. This shift is driving elongated sales cycles, increased procurement scrutiny, and explains why many software vendors are missing guidance as buyers redirect incremental spend away from traditional solutions into the 'AI bucket.' The article provides SaaS operating metrics benchmarks and valuation analysis across growth cohorts.

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Metrics in this report

AI/ML Spend Growth Rate

40percent

minimum

Fortune 10 hyperscaler customer (QoQ)

CAC Payback Period

58months

median

Public SaaS companies

FCF Margin

14percent

median

Public SaaS companies

G&A as % of Revenue

15percent

median

Public SaaS companies

Gross Margin

76percent

median

Public SaaS companies

LTM Revenue Growth Rate

17percent

median

Public SaaS companies

Legacy Product Spend Growth Rate

0percent

median

Fortune 10 hyperscaler customer (QoQ, flat to shrinking)

NTM Revenue Growth Rate

12percent

median

Public SaaS companies

Net Revenue Retention

110percent

median

Public SaaS companies

Operating Margin

-10percent

median

Public SaaS companies

R&D as % of Revenue

25percent

median

Public SaaS companies

SaaS Valuation Multiple (EV/NTM Revenue)

5.2multiple

median

Overall SaaS market

SaaS Valuation Multiple (EV/NTM Revenue)

15.7multiple

median

Top 5 companies by multiple

SaaS Valuation Multiple (EV/NTM Revenue)

9.7multiple

median

High-growth SaaS (>27% NTM growth)

SaaS Valuation Multiple (EV/NTM Revenue)

7.8multiple

median

Mid-growth SaaS (15-27% NTM growth)

SaaS Valuation Multiple (EV/NTM Revenue)

3.6multiple

median

Low-growth SaaS (<15% NTM growth)

Sales & Marketing as % of Revenue

40percent

median

Public SaaS companies