cloudedjudgement.substack.com · 2022-03-04 · 1553d

Clouded Judgement

The article analyzes SaaS valuation multiples and operating metrics across 15+ public companies following market volatility driven by Snowflake's disappointing guidance despite strong revenue. The author explores downside risks to software spending, including potential shifts from growth-at-all-costs to cost discipline amid macro uncertainty, and provides benchmarking data on median SaaS metrics including 120% NRR, 9.2x EV/NTM revenue multiples, and -22% operating margins.

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Metrics in this report

CAC Payback Period

24months

median

Public SaaS cohort (gross margin adjusted)

EV/NTM Revenue Multiple

9.2x

median

Overall public SaaS market

EV/NTM Revenue Multiple

27.8x

median

Top 10 highest-multiple SaaS companies

EV/NTM Revenue Multiple

13.5x

median

High-growth SaaS (>30% NTM growth)

EV/NTM Revenue Multiple

9.0x

median

Mid-growth SaaS (15-30% NTM growth)

EV/NTM Revenue Multiple

4.3x

median

Low-growth SaaS (<15% NTM growth)

FCF Margin

4percent

median

Public SaaS cohort

G&A as % of Revenue

19percent

median

Public SaaS cohort

Gross Margin

74percent

median

Public SaaS cohort

LTM Revenue Growth Rate

33percent

median

Public SaaS cohort

NTM Revenue Growth Rate

26percent

median

Public SaaS cohort

Net Revenue Retention

120percent

median

Public SaaS cohort

Operating Margin

-22percent

median

Public SaaS cohort

R&D as % of Revenue

26percent

median

Public SaaS cohort

S&M as % of Revenue

45percent

median

Public SaaS cohort