cloudedjudgement.substack.com · 2024-03-08 · 818d

Clouded Judgement: 2024 SaaS Guidance vs. Consensus & Valuation Multiple Analysis

This analysis examines whether SaaS companies issuing 2024 full-year guidance are being conservative relative to pre-earnings consensus estimates, with a median guide at parity to consensus. The article provides detailed benchmarking of SaaS operating metrics, valuation multiples by growth cohort, and examines the MongoDB case study showing how one-time revenue recognition items and sales structure changes impact year-over-year growth comparisons and guidance credibility.

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Metrics in this report

CAC Payback Period

37months

median

Public SaaS companies

EV / NTM Revenue Multiple - 10Y Historical

4.1x

median

10-year historical SaaS median

EV / NTM Revenue Multiple - High Growth (>30%)

13.0x

median

High-growth SaaS companies

EV / NTM Revenue Multiple - Low Growth (<15%)

4.6x

median

Low-growth SaaS companies

EV / NTM Revenue Multiple - Mid Growth (15-30%)

9.5x

median

Mid-growth SaaS companies

EV / NTM Revenue Multiple - Overall Median

6.2x

median

Public SaaS companies

EV / NTM Revenue Multiple - Top 5

19.4x

median

Top 5 SaaS companies by market cap

FCF Margin

10percent

median

Public SaaS companies

G&A as % of Revenue

16percent

median

Public SaaS companies

Gross Margin

75percent

median

Public SaaS companies

Median LTM Revenue Growth Rate

17percent

median

Public SaaS companies

Median NTM Revenue Growth Rate

13percent

median

Public SaaS companies

Net Revenue Retention

110percent

median

Public SaaS companies

Operating Margin

-12percent

median

Public SaaS companies

R&D as % of Revenue

25percent

median

Public SaaS companies

Sales & Marketing as % of Revenue

42percent

median

Public SaaS companies