cloudedjudgement.substack.com · 2021-10-29 · 1679d

Clouded Judgement

The article analyzes growth durability in best-in-class cloud software companies, showing that elite businesses like Datadog and CrowdStrike have vastly outperformed IPO-era revenue expectations, suggesting markets are repricing for more sustainable long-term growth. The author examines current SaaS valuation multiples, operating metrics, and the Rule of 40 framework across the industry, while cautioning that overall software multiples are inflated and vulnerable to contraction.

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Metrics in this report

CAC Payback (Gross Margin Adjusted)

23months

median

Public SaaS companies

CAC Payback Period

23months

median

Public SaaS companies

CrowdStrike Actual Revenue Projection (2021)

1400millions_usd

projection

Current (October 2021) consensus estimates

CrowdStrike Revenue at IPO Projection (2021)

756millions_usd

projection

2019 IPO-era forecast

Datadog Actual Revenue Projection (2021)

1300millions_usd

projection

Current (October 2021) consensus estimates

Datadog Revenue at IPO Projection (2021)

610millions_usd

projection

2019 IPO-era forecast

Enterprise Value / NTM Revenue Multiple

15.6multiple

median

Overall public SaaS companies

Enterprise Value / NTM Revenue Multiple

62.0multiple

median

Top 5 highest-valued public SaaS companies

Enterprise Value / NTM Revenue Multiple

34.1multiple

median

High-growth (>30% NTM growth) SaaS companies

Enterprise Value / NTM Revenue Multiple

14.7multiple

median

Mid-growth (15-30% NTM growth) SaaS companies

Enterprise Value / NTM Revenue Multiple

6.4multiple

median

Low-growth (<15% NTM growth) SaaS companies

Free Cash Flow Margin

6percent

median

Public SaaS companies

Free Cash Flow Margin

6percent

median

Public SaaS companies

G&A Expense

19percent of revenue

median

Public SaaS companies

General & Administrative Expense

19percent_of_revenue

median

Public SaaS companies

Gross Margin

74percent

median

Public SaaS companies

Gross Margin

74percent

median

Public SaaS companies

High Growth Valuation Multiple

34.1x NTM Revenue

median

SaaS companies with >30% projected NTM growth

LTM Revenue Growth Rate

32percent

median

Public SaaS companies

LTM Revenue Growth Rate

32percent

median

Public SaaS companies

Low Growth Valuation Multiple

6.4x NTM Revenue

median

SaaS companies with <15% projected NTM growth

Mid Growth Valuation Multiple

14.7x NTM Revenue

median

SaaS companies with 15-30% projected NTM growth

NTM Revenue Growth Rate

25percent

median

Public SaaS companies

NTM Revenue Growth Rate

25percent

median

Public SaaS companies

Net Revenue Retention

120percent

median

Public SaaS companies, all cohorts

Net Revenue Retention

120percent

median

Public SaaS companies

Operating Margin

-16percent

median

Public SaaS companies at growth stage

Operating Margin

-16percent

median

Public SaaS companies

R&D Expense

25percent of revenue

median

Public SaaS companies

Research & Development Expense

25percent_of_revenue

median

Public SaaS companies

SaaS Valuation Multiple (Overall)

15.6x NTM Revenue

median

SaaS companies across all growth rates

SaaS Valuation Multiple (Top 5)

62.0x NTM Revenue

median

Top 5 highest EV/NTM Revenue multiples

Sales & Marketing Expense

44percent of revenue

median

Public SaaS companies

Sales & Marketing Expense

44percent_of_revenue

median

Public SaaS companies