cloudedjudgement.substack.com · 2021-08-13 · 1756d

Clouded Judgement: SaaS Valuation Multiples & Growth Correlation Analysis

This weekly SaaS analysis examines valuation multiples across top cloud software companies, revealing a median EV/NTM revenue multiple of 16.3x with significant variation by growth rate (high-growth at 32.2x vs. low-growth at 5.4x). The article benchmarks operating metrics including NRR (119% median), CAC payback (25 months), and Rule of 40 performance, highlighting the disconnect between valuation multiples and fundamental profitability metrics across the sector.

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Metrics in this report

CAC Payback Period

25months

median

Public SaaS companies

EV/NTM Revenue Multiple

16.3x

median

Public SaaS companies overall

EV/NTM Revenue Multiple

32.2x

median

High-growth SaaS companies (>30% NTM growth)

EV/NTM Revenue Multiple

13.9x

median

Mid-growth SaaS companies (15-30% NTM growth)

EV/NTM Revenue Multiple

5.4x

median

Low-growth SaaS companies (<15% NTM growth)

EV/NTM Revenue Multiple

63.0x

median

Top 5 SaaS companies by valuation

Free Cash Flow Margin

9percent

median

Public SaaS companies

General & Administrative Expense

19percent

median

Public SaaS companies as % of revenue

Gross Margin

74percent

median

Public SaaS companies

LTM Revenue Growth

31percent

median

Public SaaS companies

NTM Revenue Growth

24percent

median

Public SaaS companies

Net Revenue Retention

119percent

median

Public SaaS companies

Operating Margin

-16percent

median

Public SaaS companies

Research & Development Expense

25percent

median

Public SaaS companies as % of revenue

Sales & Marketing Expense

44percent

median

Public SaaS companies as % of revenue