cloudedjudgement.substack.com · 2020-06-26 · 2169d

Clouded Judgement

This article analyzes SaaS valuation trends and capital markets activity as of June 2020, highlighting a surge in convertible debt offerings ($8B+ since Q1 2020) as the preferred financing method for public cloud companies. The author provides detailed benchmarks for IPO-ready SaaS companies and tracks valuation multiples, operating metrics, and share price movements across top cloud stocks. The piece establishes foundational metrics and frameworks for evaluating SaaS business health and capital structure decisions.

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Metrics in this report

ARR Growth

51%percent

median

SaaS IPO candidates (36 companies)

Convertible Conversion Premium (Zscaler)

37.5%percent

Convertible debt offerings Q1-Q2 2020

Convertible Coupon Rate (Zscaler)

0.125%percent

Convertible debt offerings Q1-Q2 2020

EV/NTM Revenue Multiple

36.7multiple

median

Top 10 public SaaS companies by valuation

EV/NTM Revenue Multiple

27.3multiple

median

High-growth SaaS (>30% projected growth)

EV/NTM Revenue Multiple

15.6multiple

median

Mid-growth SaaS (15-30% projected growth)

EV/NTM Revenue Multiple

9.0multiple

median

Low-growth SaaS (<15% projected growth)

G&A % of Revenue

18%percent

median

SaaS IPO candidates (36 companies)

GM-Adjusted CAC Payback

25months

median

SaaS IPO candidates (36 companies)

Gross Margin

72%percent

median

SaaS IPO candidates (36 companies)

Median CAC Payback

29months

median

Public SaaS companies (week of June 26, 2020)

Median Gross Margin

73%percent

median

Public SaaS companies (week of June 26, 2020)

Median Net Revenue Retention

117%percent

median

Public SaaS companies (week of June 26, 2020)

Median Operating Margin

-16%percent

median

Public SaaS companies (week of June 26, 2020)

Net Revenue Retention

121%percent

median

SaaS IPO candidates (36 companies)

Operating Margin

-31%percent

median

SaaS IPO candidates (36 companies)

R&D % of Revenue

28%percent

median

SaaS IPO candidates (36 companies)

Rule of 40

25points

median

SaaS IPO candidates (36 companies)

S&M % of Revenue

53%percent

median

SaaS IPO candidates (36 companies)