cloudedjudgement.substack.com · 2021-07-02 · 1798d

Clouded Judgement

This article provides a comprehensive snapshot of SaaS valuation multiples, operating metrics, and share price movements as of July 2021, showing cloud software companies trading at 52% above COVID highs and 84% above Jan 1, 2020 levels. The analysis benchmarks top 10 SaaS companies across EV/NTM revenue multiples, growth rates, margins, and operational metrics, revealing a median 16.5x multiple for the broader SaaS market but 28.0x for high-growth companies. The article demonstrates how growth correlates with valuation multiples and introduces growth-adjusted valuation analysis to assess relative pricing efficiency.

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Metrics in this report

CAC Payback

24months

median

Public SaaS companies as of July 2021

EV / NTM Revenue Multiple

16.5multiple

median

Overall SaaS market as of July 2021

EV / NTM Revenue Multiple

28.0multiple

median

High-growth SaaS (>30% NTM growth) as of July 2021

EV / NTM Revenue Multiple

13.5multiple

median

Mid-growth SaaS (15-30% NTM growth) as of July 2021

EV / NTM Revenue Multiple

5.6multiple

median

Low-growth SaaS (<15% NTM growth) as of July 2021

EV / NTM Revenue Multiple

47.8multiple

median

Top 5 highest-valued SaaS companies as of July 2021

FCF Margin

10percent

median

Public SaaS companies as of July 2021

G&A as % of Revenue

18percent

median

Public SaaS companies as of July 2021

Gross Margin

74percent

median

Public SaaS companies as of July 2021

LTM Growth Rate

30percent

median

Public SaaS companies as of July 2021

NTM Growth Rate

23percent

median

Public SaaS companies as of July 2021

Net Revenue Retention

118percent

median

Public SaaS companies as of July 2021

Operating Margin

-13percent

median

Public SaaS companies as of July 2021

R&D as % of Revenue

25percent

median

Public SaaS companies as of July 2021

S&M as % of Revenue

43percent

median

Public SaaS companies as of July 2021