      Jurassic Capital · 2025-08-26
      · 282d
    

B2B SaaS Benchmarks Report 2025

Jurassic Capital's third annual benchmarks report covering 2024 and H1 2025 for B2B SaaS companies in the $5-20M ARR range. The report tracks key metrics across retention, financials, sales efficiency, and people, revealing declining growth rates, pressure on retention metrics, and operational efficiency gains driven by AI adoption. Market conditions show a barbell effect with concentrated funding, rising valuations for AI companies, and increased M&A activity.

16 metrics· Cited 4× in the knowledge base ·Open source ↗

Metrics in this report

AI Valuation Premium

41%%

premium over non-AI

Seed/Series A companies

ARR Growth Rate

27%%

median

$5-20M ARR companies

Burn Multiple

1.5xmultiplier

median

$5-20M ARR companies

Expansion ARR as % of Total New ARR

23-90%%

25th-99th percentile

$5-20M ARR companies

Expansion ARR as % of Total New ARR

37%%

median

$5-20M ARR companies

Founder Salary

140000$

median

after $5M revenue

Gross Margin

77%%

median

$5-20M ARR companies

Gross Revenue Retention

77-100%%

25th-99th percentile

$5-20M ARR companies

Gross Revenue Retention

88%%

median

$5-20M ARR companies

Logo Retention

71-100%%

25th-99th percentile

$5-20M ARR companies

Logo Retention

86%%

median

$5-20M ARR companies

M&A Median Multiple

4.2xmultiple

median

H1 2025 software M&A

Net Revenue Retention

93-250%%

25th-99th percentile

$5-20M ARR companies

Net Revenue Retention

101%%

median

$5-20M ARR companies

Sales Cycle Change YoY

-9%%

decline

Early 2025 vs prior year

Series A Team Size

15people

median

2025