AI Commoditization and the Collapse of Net Dollar Retention in SaaS
Analysis of 374 quarterly observations from 25 public software companies reveals declining net dollar retention (NDR) from 125% in 2022 to 112% in 2025, with the bottom quartile falling below breakeven at 101% NDR in Q1 2026. Simple, commoditized products like Zoom (98%), Asana (96%), and Bill.com (94%) face accelerating losses from macro pressure, competition, and AI-driven alternatives. The 'Sword of Damocles' threatens even market leaders, as seen in GitHub Copilot losing share to Claude Code and OpenAI Codex within six months of their launch.
Metrics in this report
4%
annual
at 96% NDR
9%
actual
Asana Q4 FY2026
100000users
minimum
Claude Code & OpenAI Codex within 6 months of launch
20million users
absolute
at peak before competitive launches
125%
median
25 public software companies in 2022
112%
median
25 public software companies in 2025
106%
p25
public software companies in 2025
101%
p25
public software companies in Q1 2026
96%
company-specific
Asana Q4 FY2026
94%
company-specific
Bill.com (2026)
98%
company-specific
Zoom Technologies (2026)
13%
minimum
to achieve 9% total growth at 96% NDR