cloudedjudgement.substack.com · 2021-10-15 · 1693d

Clouded Judgement

This article analyzes valuation multiples and operating metrics across top 10 public SaaS companies, revealing a median EV/NTM revenue multiple of 51.8x for high-growth companies despite significant operating losses. The analysis benchmarks key SaaS metrics including gross margins (75% median), net retention (120% median), CAC payback (25 months median), and introduces growth-adjusted valuation frameworks to assess relative valuation efficiency.

14 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

CAC Payback Period

25months

median

SaaS companies on gross-margin-adjusted basis

EV/NTM Revenue Multiple

51.8multiple

median

Top 10 public SaaS companies by valuation

EV/NTM Revenue Multiple

31.9multiple

median

High-growth SaaS (>30% NTM growth)

EV/NTM Revenue Multiple

14.2multiple

median

Mid-growth SaaS (15-30% NTM growth)

EV/NTM Revenue Multiple

5.9multiple

median

Low-growth SaaS (<15% NTM growth)

Free Cash Flow Margin

6percent

median

Public SaaS companies

General & Administrative Expense Ratio

19percent

median

Public SaaS companies

Gross Margin

75percent

median

Public SaaS companies at scale

NTM Revenue Growth Rate

23percent

median

Broad SaaS cohort

Net Revenue Retention

120percent

median

Public SaaS companies

Operating Margin

-59percent

median

Top 10 highest-valued SaaS companies

Operating Margin

-16percent

median

Broad SaaS cohort

Research & Development Expense Ratio

26percent

median

Public SaaS companies

Sales & Marketing Expense Ratio

43percent

median

Public SaaS companies