25 observations · 25 reports · 3 publishers

Sales & Marketing as % of Revenue.

Every Sales & Marketing as % of Revenue observation from our practitioner benchmark corpus. Latest: Clouded Judgement (2026).

← All benchmark reports
Observations
25
Reports
25
Publishers
3
Latest
Clouded Judgement
2026-02-27
35 percent
Clouded Judgement
2026
median
SaaS public companies
Clouded Judgement: The Poison of Inertia →
37 percent
drive.google.com
2025
median
B2B SaaS companies, 2024
2025 B2B SaaS Performance Metrics Benchmarks Report →
40 percent
Clouded Judgement
2025
median
Public SaaS companies
Clouded Judgement: Q4 2024 Software Earnings & SaaS Valuation Analysis →
40 percent
Clouded Judgement
2024
median
Public SaaS companies
Clouded Judgement: Budget Bifurcation in Enterprise Software Procurement →
42 percent
Clouded Judgement
2024
median
Public SaaS companies
Clouded Judgement: 2024 SaaS Guidance vs. Consensus & Valuation Multiple Analysis →
42 percent
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Interest Rate Risk & SaaS Valuation Compression →
42 percent
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Medium-Term Software Valuation Setup →
44 percent
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Q2 SaaS Earnings Review & Valuation Multiple Analysis →
46 percent
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Cloud Giants Q2 Update →
46 percent
Clouded Judgement
2023
median
Public SaaS companies analyzed in cohort
Clouded Judgement: Q1 2023 Cloud Software Consumption Trends →
47 percent
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: IT Budget Sentiment Stabilizing Amid SaaS Growth Deceleration →
40 percent
KeyBanc
2022
median
2021, private SaaS companies
2022 Private SaaS Company Survey Results - KeyBanc Capital Markets →
45 percent
Clouded Judgement
2022
median
Public cloud software companies
Clouded Judgement →
45 percent
Clouded Judgement
2022
median
Public SaaS cohort
Clouded Judgement: Inflation, Rate Risk, and SaaS Valuation Multiples →
44 percent
Clouded Judgement
2022
median
Public SaaS companies (Feb 2022)
Clouded Judgement: SaaS Valuation in the Face of Fed Rate Hikes and Inflation →
44% percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: Q3 2021 SaaS Earnings Recap & Valuation Multiple Analysis →
44 percent
Clouded Judgement
2021
median
Public SaaS cohort
Clouded Judgement →
44 percent
Clouded Judgement
2021
median
Public SaaS companies in cohort
Clouded Judgement →
44 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: Q2 2021 SaaS Growth Acceleration & Valuation Analysis →
44 percent
Clouded Judgement
2021
median
Public SaaS companies as of Aug 2021
Clouded Judgement →
44 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
42 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
42 percent
Clouded Judgement
2021
median
SaaS public company peer set
Clouded Judgement: SaaS Valuation Multiples Analysis (May 2021) →
44 percent
Clouded Judgement
2021
median
Public SaaS cohort
Clouded Judgement →
43 percent
Clouded Judgement
2020
median
Public SaaS companies, October 2020
Clouded Judgement →