38 observations · 34 reports · 3 publishers

Sales & Marketing Spend.

Every Sales & Marketing Spend observation from our practitioner benchmark corpus. Latest: Clouded Judgement (2026).

← All benchmark reports
Observations
38
Reports
34
Publishers
3
Latest
Clouded Judgement
2026-03-13
35 percent of revenue
Clouded Judgement
2026
median
SaaS public companies
Clouded Judgement: In Defense of Model Lab Profitability →
35 percent of revenue
Clouded Judgement
2026
median
Cloud SaaS companies
Get in the Token Path: Infrastructure Monetization in the AI Era →
28% percent of ARR
High Alpha
2025
median
SaaS companies with <$1M ARR
2025 SaaS Benchmarks Report by High Alpha →
30% percent of ARR
High Alpha
2025
median
SaaS companies with $1-5M ARR
2025 SaaS Benchmarks Report by High Alpha →
30% percent of ARR
High Alpha
2025
median
SaaS companies with $5-20M ARR
2025 SaaS Benchmarks Report by High Alpha →
29% percent of ARR
High Alpha
2025
median
SaaS companies with $20-50M ARR
2025 SaaS Benchmarks Report by High Alpha →
25% percent of ARR
High Alpha
2025
median
SaaS companies with >$50M ARR
2025 SaaS Benchmarks Report by High Alpha →
37 percent of revenue
Clouded Judgement
2025
median
Public SaaS companies
Clouded Judgement: Cloud Giants Report Q3 2025 – Capacity, AI Demand, and SaaS Valuation Multiples →
39 percent of revenue
Clouded Judgement
2025
median
SaaS public companies
Clouded Judgement: Bond Market Volatility, Treasury Auctions, and SaaS Valuation Multiples →
50 percent of revenue
OnlyCFO
2024
benchmark
Cloud companies (typical benchmark)
Annualized Gross Profit as the New North Star: Why ARR's Usefulness is Diminishing →
40 percent of revenue
Clouded Judgement
2024
median
Public software companies
Clouded Judgement: Declining Growth in Public SaaS →
40 percent of revenue
Clouded Judgement
2024
median
All public SaaS companies
Clouded Judgement: Is Seat-Based Pricing Dead? →
41 percent
Clouded Judgement
2024
median
Percent of revenue, SaaS companies at scale, Q4 2023
Clouded Judgement: Q4 2023 SaaS Earnings Analysis & Valuation Multiples →
43 percent of revenue
Clouded Judgement
2024
median
SaaS companies at scale (public comps)
Clouded Judgement: The 2021 Funding Reckoning and Path to Founder-Friendly Venture →
42 percent
Clouded Judgement
2023
median
S&M as % of revenue, public SaaS, Q3 2023
Clouded Judgement: Q3 2023 SaaS Earnings Preview & Valuation Analysis →
42 percent of revenue
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Fed Rate Projections & SaaS Valuation Multiples →
46 percent of revenue
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: Q1 2023 SaaS Earnings Reflections →
47 percent of revenue
Clouded Judgement
2023
median
Public SaaS companies (NTM)
Clouded Judgement: Consumption Software Slowdown & Q1 2023 Reacceleration Signals →
45 percent of revenue
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
44 percent of revenue
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement: Cloud SaaS Valuation Multiple Compression & Fundamental Performance Disconnect →
44 percent
Clouded Judgement
2021
median
SaaS companies as percent of revenue
Clouded Judgement →
44% percent of revenue
Clouded Judgement
2021
median
Public SaaS cohort S&M expense ratio
Clouded Judgement →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
43 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: SaaS Valuation Multiples & Operating Metrics Analysis →
43 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
43 percent
Clouded Judgement
2021
median
Public SaaS companies as % of revenue
Clouded Judgement →
42 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
116 percent of revenue
Clouded Judgement
2021
highest
Monday.com LTM; highest in public SaaS universe (next highest is Snowflake at 81%)
Monday.com S-1 Analysis: Benchmarking Growth, Margins, and Unit Economics Against Public SaaS Peers →
43 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
42 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: SaaS Valuation Analysis & Okta-Auth0 M&A (Mar 2021) →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: SaaS Valuation Multiples & Operating Metrics Analysis (Jan 2021) →
45 percent
Clouded Judgement
2020
median
Percentage of SaaS revenue
Clouded Judgement →
43 percent of revenue
Clouded Judgement
2020
median
Public SaaS companies
Clouded Judgement: SaaS Growth Trajectories and Valuation Multiples Analysis →
43 percent of revenue
Clouded Judgement
2020
median
Public SaaS companies
Clouded Judgement →