11 observations · 11 reports · 2 publishers

Sales & Marketing Expense Ratio.

Every Sales & Marketing Expense Ratio observation from our practitioner benchmark corpus. Latest: Clouded Judgement (2025).

← All benchmark reports
Observations
11
Reports
11
Publishers
2
Latest
Clouded Judgement
2025-03-21
39 percent
Clouded Judgement
2025
median
Public SaaS companies (% of revenue)
Clouded Judgement: M&A Roars Back →
34 percent of revenue
Clouded Judgement
2024
ServiceTitan LTM
ServiceTitan S-1 Filing: SaaS Benchmarking Analysis for Pre-IPO Home Services Platform →
40% percent of revenue
Clouded Judgement
2024
median
Public SaaS companies
Clouded Judgement: 2024 SaaS Guidance Raises at Historic Lows →
63 percent_of_gtm_spend
KeyBanc
2023
average
Sales portion of total S&M spend, private SaaS companies
2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: A Shift Towards Efficient Execution and Profitability →
45 percent
Clouded Judgement
2022
median
Top 10 SaaS companies by market cap, April 2022
Clouded Judgement: Q1 GDP Recession Signals & SaaS Valuation Resilience →
45% percent
Clouded Judgement
2022
median
Public SaaS companies as % of revenue
Clouded Judgement →
45 percent of revenue
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
44 percent
Clouded Judgement
2022
median
Public SaaS companies, January 2022
Clouded Judgement: SaaS Valuation Multiple Compression & Growth-Adjusted Analysis (Jan 2022) →
43 percent
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
53 percent of revenue
Clouded Judgement
2021
average
Freshworks LTM
Freshworks: Benchmarking the S-1 Data →
43 percent of revenue
Clouded Judgement
2020
median
Public SaaS companies
Clouded Judgement: Q3 2020 SaaS Earnings & Valuation Multiple Analysis →