16 observations · 15 reports · 1 publishers

Sales & Marketing Expense.

Every Sales & Marketing Expense observation from our practitioner benchmark corpus. Latest: Clouded Judgement (2025).

← All benchmark reports
Observations
16
Reports
15
Publishers
1
Latest
Clouded Judgement
2025-12-19
37 percent
Clouded Judgement
2025
median
Public SaaS companies as % of revenue
Clouded Judgement: Systems of Record and the Battle for the AI Front Door →
40 percent of revenue
Clouded Judgement
2024
median
Public SaaS companies
Clouded Judgement: Market Rotation from Profitability Back to Growth →
41 percent
Clouded Judgement
2024
median
Public SaaS companies as % of revenue
Clouded Judgement: Fed Rate Cuts and SaaS Valuation Implications →
40 percent of revenue
Clouded Judgement
2024
median
Public SaaS companies at scale
Clouded Judgement: Can Subscale Software Companies Go Public? →
43 percent of revenue
Clouded Judgement
2024
median
SaaS public companies
Clouded Judgement: SaaS Valuation Multiples and Fed Rate Sensitivity (January 2024) →
46 percent of revenue
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: IPO Readiness Metrics & Software Market Drought →
46 percent
Clouded Judgement
2023
median
Public SaaS companies as % of revenue
Clouded Judgement: May 2023 Cloud Software Consumption Trends →
47 percent of revenue
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: 2023 Full Year Guidance Update & SaaS Valuation Analysis →
45% percent_of_revenue
Clouded Judgement
2022
median
Public SaaS companies
Clouded Judgement →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
44 percent_of_revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement →
88 percent of LTM revenue
Clouded Judgement
2021
LTM ratio
GitLab customer acquisition investment intensity
Clouded Judgement: GitLab S-1 Benchmarking Analysis →
44 percent
Clouded Judgement
2021
median
Public SaaS companies as % of revenue
Clouded Judgement: SaaS Valuation Multiples & Growth Correlation Analysis →
42 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: SaaS Valuation Multiples & Earnings Analysis (June 2021) →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: SaaS Valuation Metrics & Weekly Earnings Summary →
44 percent of revenue
Clouded Judgement
2021
median
Public SaaS companies
Clouded Judgement: SaaS Valuation Multiples & Earnings Analysis (Feb 5, 2021) →