21 observations · 12 reports · 4 publishers
Gross Retention Rate.
Every Gross Retention Rate observation from our practitioner benchmark corpus. Latest: KeyBanc (2025).
Observations
21
Reports
12
Publishers
4
Latest
KeyBanc
2025-11-13
2025-11-13
86 percent
KeyBanc
2025
median
Private SaaS companies in 2024; expected to reach 89% in 2025 and 91% in 2026
KeyBanc Capital Markets & Sapphire Ventures 2025 SaaS Survey: AI-Driven Growth & Profitability Focus →
Private SaaS companies in 2024; expected to reach 89% in 2025 and 91% in 2026
KeyBanc Capital Markets & Sapphire Ventures 2025 SaaS Survey: AI-Driven Growth & Profitability Focus →
96% percent
OnlyCFO
2025
Netskope as of July 31, 2025
Netskope IPO: Window Dressing or Real Growth — Pre-IPO Financial Optimization Tactics in SaaS →
Netskope IPO: Window Dressing or Real Growth — Pre-IPO Financial Optimization Tactics in SaaS →
95% percent
OnlyCFO
2025
Netskope as of July 31, 2024
Netskope IPO: Window Dressing or Real Growth — Pre-IPO Financial Optimization Tactics in SaaS →
Netskope IPO: Window Dressing or Real Growth — Pre-IPO Financial Optimization Tactics in SaaS →
79 percent
OnlyCFO
2025
current
11x claimed GRR for current customer cohorts
11x AI SDR Company Accused of Revenue Fraud: ARR Definition, Process Failures, and Metric Transparency Crisis →
11x claimed GRR for current customer cohorts
11x AI SDR Company Accused of Revenue Fraud: ARR Definition, Process Failures, and Metric Transparency Crisis →
94 percent
OnlyCFO
2024
Example company with $25M starting ARR and $1.5M churn
2025: Revenue Retention or Bust – GRR vs NRR in Cloud SaaS →
2025: Revenue Retention or Bust – GRR vs NRR in Cloud SaaS →
95 percent
OnlyCFO
2024
best-in-class
ServiceTitan's 10+ quarter track record
U.S. software unicorn creation has outpaced IPO and M&A volume; AI isn't a panacea for all startups →
ServiceTitan's 10+ quarter track record
U.S. software unicorn creation has outpaced IPO and M&A volume; AI isn't a panacea for all startups →
91% percent
KeyBanc
2024
median
Private SaaS companies, 2024E
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: Growth Deceleration and Profitability Focus →
Private SaaS companies, 2024E
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: Growth Deceleration and Profitability Focus →
95% percent
KeyBanc
2024
top-quartile
Private SaaS companies, 2024E
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: Growth Deceleration and Profitability Focus →
Private SaaS companies, 2024E
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: Growth Deceleration and Profitability Focus →
100% percent
drive.google.com
2024
top-quartile
$1-5M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
$1-5M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
98% percent
drive.google.com
2024
top-quartile
$5-10M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
$5-10M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
97% percent
drive.google.com
2024
top-quartile
$10-15M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
$10-15M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
95% percent
drive.google.com
2024
top-quartile
$15-20M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
$15-20M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
92-97% percent
drive.google.com
2024
median
$1-5M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
$1-5M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
90-95% percent
drive.google.com
2024
median
$5-20M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
$5-20M ARR stage
Scaling SaaS from $1 to $20M: Building Strong Foundations in the Early Stages →
98 percent
OnlyCFO
2024
best-in-class
OneStream IPO candidate metrics
Software IPOs in 2024: Market Conditions, Subscale Company Viability, and the OneStream Test →
OneStream IPO candidate metrics
Software IPOs in 2024: Market Conditions, Subscale Company Viability, and the OneStream Test →
90-95 percent
Clouded Judgement
2024
target
Enterprise SaaS software businesses
Clouded Judgement: ERR vs ARR and the Conundrum of AI Revenue Streams →
Enterprise SaaS software businesses
Clouded Judgement: ERR vs ARR and the Conundrum of AI Revenue Streams →
80-85 percent
Clouded Judgement
2024
target
SMB SaaS software businesses
Clouded Judgement: ERR vs ARR and the Conundrum of AI Revenue Streams →
SMB SaaS software businesses
Clouded Judgement: ERR vs ARR and the Conundrum of AI Revenue Streams →
85 percent
OnlyCFO
2024
average
Small/medium business software
Weave's 150% Stock Gain: Lessons in SMB SaaS Valuation, Margin Expansion, and Growth Deceleration →
Small/medium business software
Weave's 150% Stock Gain: Lessons in SMB SaaS Valuation, Margin Expansion, and Growth Deceleration →
88 percent
KeyBanc
2023
median
Private SaaS companies, 2022-2023E
2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: A Shift Towards Efficient Execution and Profitability →
Private SaaS companies, 2022-2023E
2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: A Shift Towards Efficient Execution and Profitability →
110 percent
KeyBanc
2023
best-in-class
Enterprise-centric SaaS companies
2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: A Shift Towards Efficient Execution and Profitability →
Enterprise-centric SaaS companies
2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: A Shift Towards Efficient Execution and Profitability →
97 percent
OnlyCFO
2023