8 observations · 8 reports · 1 publishers

Customer Acquisition Cost Payback.

Every Customer Acquisition Cost Payback observation from our practitioner benchmark corpus. Latest: Clouded Judgement (2025).

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Observations
8
Reports
8
Publishers
1
Latest
Clouded Judgement
2025-04-11
43 months
Clouded Judgement
2025
median
SaaS public companies
Clouded Judgement: Bond Market Volatility, Treasury Auctions, and SaaS Valuation Multiples →
38 months
Clouded Judgement
2024
median
Public SaaS companies (GM-adjusted)
Clouded Judgement: Market Rotation from Profitability Back to Growth →
39 months
Clouded Judgement
2024
median
Gross margin adjusted CAC payback, SaaS companies, Q4 2023
Clouded Judgement: Q4 2023 SaaS Earnings Analysis & Valuation Multiples →
57 months
Clouded Judgement
2023
median
Public SaaS companies
Clouded Judgement: IPO Readiness Metrics & Software Market Drought →
24 months
Clouded Judgement
2022
median
Public SaaS companies (gross margin adjusted)
Clouded Judgement →
25 months
Clouded Judgement
2021
median
SaaS companies with disclosed subscription revenue
Clouded Judgement →
22 months
Clouded Judgement
2021
median
Public SaaS companies, gross margin adjusted
Clouded Judgement: SaaS Valuation Metrics & Weekly Earnings Summary →
31 months
Clouded Judgement
2020
median
SaaS cohort
Clouded Judgement →