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CAC Payback Period benchmarks.

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Year All(77) 2026(5)2025(28)2024(21)2023(4)≤2022(18)
Publisher All ICONIQ(19)Bessemer(2)KeyBanc(4)High Alpha(1)Battery(3)a16z(1)Tomasz Tunguz(13)SaaStr(5)Damodaran(1)OnlyCFO(8)
Metric All Magic Number(6)NRR(16)GRR(3)Rule of 40(9)CAC Payback(9)Gross Margin(12)ARR Growth(11)Burn Multiple(1)FCF Margin(1)EV/Revenue(5)ARR / FTE(2) All metrics →
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