6 reports · Newest first

CAC Payback Period benchmarks.

Every CAC Payback Period observation across 6 reports. Newest first.

Year All(77) 2026(5)2025(28)2024(21)2023(4)≤2022(18)
Publisher All ICONIQ(19)Bessemer(2)KeyBanc(4)High Alpha(1)Battery(3)a16z(1)Tomasz Tunguz(13)SaaStr(5)Damodaran(1)OnlyCFO(8)
Metric All Magic Number(6)NRR(16)GRR(3)Rule of 40(9)CAC Payback(9)Gross Margin(12)ARR Growth(11)Burn Multiple(1)FCF Margin(1)EV/Revenue(5)ARR / FTE(2) All metrics →

All reports

High Alpha NaNd

2025 SaaS Benchmarks Report by High Alpha

High Alpha's 2025 SaaS Benchmarks Report analyzes 800+ SaaS companies, revealing a decisive shift from AI experimentation to operationalization (Operation AI).

62 metrics ·Year-Over-Year Growth Rate · Year-Over-Year Growth Rate · Year-Over-Year Growth Rate · Cited 0×
drive.google.com 168d

The State of AI Report: December 2025

Battery Ventures' State of AI Report analyzes the explosive growth of AI-driven value creation, with AI companies representing 50% of S&P 500 value and adding $

14 metrics ·Foundation Model Time to $10B ARR · Cloud Provider Revenue Growth Rate · AI Deal Funding Concentration · Cited 0×
KeyBanc 203d

KeyBanc Capital Markets & Sapphire Ventures 2025 SaaS Survey: AI-Driven Growth & Profitability Focus

The 16th annual KeyBanc-Sapphire Ventures SaaS survey reveals a market inflection toward profitable growth, with median ARR growth rebounding to 20% in 2025 and

16 metrics ·Median ARR · ARR Growth · Gross Dollar Retention · Cited 0×
drive.google.com 276d

State of Software 2025: Rethinking the Playbook - Annual Topline Growth and Operational Efficiency Report

ICONIQ's comprehensive analysis of 127 software companies reveals that efficient growth has become the primary valuation signal, with the Rule of 40 emerging as

20 metrics ·YoY ARR Growth · YoY ARR Growth · Net Dollar Retention · Cited 0×
cdn.prod.website-files.com 358d

2025 SaaS Growth Benchmarks Report

This comprehensive benchmarking report analyzes 372 SaaS companies across funding stages and company sizes, revealing stage-specific patterns in customer acquis

30 metrics ·Customer Acquisition Cost · Customer Acquisition Cost · CAC:LTV Ratio · Cited 0×
drive.google.com 368d

2025 B2B SaaS Performance Metrics Benchmarks Report

This comprehensive benchmarking report analyzes 583 B2B SaaS companies across seven key performance dimensions, revealing that median growth rates declined to 2

30 metrics ·Growth Rate · Growth Rate (Top Quartile) · New Customer CAC Ratio · Cited 4×