3 observations · 3 reports · 3 publishers

New Customer CAC Ratio.

Every New Customer CAC Ratio observation from our practitioner benchmark corpus. Latest: drive.google.com (2025).

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Observations
3
Reports
3
Publishers
3
Latest
drive.google.com
2025-06-01
2.00 dollars
drive.google.com
2025
median
S&M spend per $1 new ARR, 2024
2025 B2B SaaS Performance Metrics Benchmarks Report →
1.78 dollars per ARR dollar
OnlyCFO
2024
median
SaaS cohort 2021
How Profitable Should SaaS Be? →
1.78 ratio
KeyBanc
2022
median
2021, private SaaS companies
2022 Private SaaS Company Survey Results - KeyBanc Capital Markets →