10 observations · 6 reports · 3 publishers

Magic Number.

Every Magic Number observation from our practitioner benchmark corpus. Latest: KeyBanc (2025).

← All benchmark reports
Observations
10
Reports
6
Publishers
3
Latest
KeyBanc
2025-11-13
0.64 ratio
KeyBanc
2025
median
Sales efficiency metric for private SaaS in 2024; expected to reach 0.70 in 2025 and 0.82 in 2026
KeyBanc Capital Markets & Sapphire Ventures 2025 SaaS Survey: AI-Driven Growth & Profitability Focus →
2.3x ratio
drive.google.com
2025
top-quartile
Software companies <$10M ARR
State of Software 2025: Rethinking the Playbook - Annual Topline Growth and Operational Efficiency Report →
1.0x ratio
drive.google.com
2025
top-quartile
Software companies $250M-$500M ARR
State of Software 2025: Rethinking the Playbook - Annual Topline Growth and Operational Efficiency Report →
0.53 ratio
cdn.prod.website-files.com
2025
median
Seed-stage SaaS companies
2025 SaaS Growth Benchmarks Report →
1.08 ratio
cdn.prod.website-files.com
2025
median
Public SaaS companies
2025 SaaS Growth Benchmarks Report →
0.75 ratio
drive.google.com
2025
minimum threshold
Indicates adequate S&M investment efficiency
2025 B2B SaaS Performance Metrics Benchmarks Report →
0.7 multiple
KeyBanc
2024
median
S&M efficiency, Private SaaS companies, 2024E
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: Growth Deceleration and Profitability Focus →
1.0 multiple
KeyBanc
2024
top-quartile
S&M efficiency, Private SaaS companies, 2024E
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: Growth Deceleration and Profitability Focus →
0.73 ratio
KeyBanc
2023
median
Private SaaS companies, 2022
2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: A Shift Towards Efficient Execution and Profitability →
0.50 ratio
KeyBanc
2023
median
Private SaaS companies, 2022
2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: A Shift Towards Efficient Execution and Profitability →