5 observations · 4 reports · 1 publishers
LTV to CAC Ratio.
Every LTV to CAC Ratio observation from our practitioner benchmark corpus. Latest: OnlyCFO (2024).
Observations
5
Reports
4
Publishers
1
Latest
OnlyCFO
2024-09-25
2024-09-25
3.0 ratio
OnlyCFO
2024
minimum
SaaS companies; good threshold is >= 3, best-in-class closer to > 6
Cloud Unit Economics in 2024: What Operators and Investors Need to Understand →
SaaS companies; good threshold is >= 3, best-in-class closer to > 6
Cloud Unit Economics in 2024: What Operators and Investors Need to Understand →
3.5 multiple
OnlyCFO
2024
example
Commission plan modeling example
Creating a Sales Commission Plan: Best Practices for SaaS →
Commission plan modeling example
Creating a Sales Commission Plan: Best Practices for SaaS →
2.1 multiple
OnlyCFO
2024
example
Commission plan modeling example showing risk of low attainment
Creating a Sales Commission Plan: Best Practices for SaaS →
Commission plan modeling example showing risk of low attainment
Creating a Sales Commission Plan: Best Practices for SaaS →
3 ratio
OnlyCFO
2023
minimum
General SaaS; floor is 3x, best-in-class companies typically achieve >6x
Cloud Unit Economics: Why High Cash-Burning Cloud Companies Might Make Sense →
General SaaS; floor is 3x, best-in-class companies typically achieve >6x
Cloud Unit Economics: Why High Cash-Burning Cloud Companies Might Make Sense →
3.0 ratio
OnlyCFO
2023
minimum
Industry target for SaaS companies to justify sustainable unit economics
Lies of Customer Lifetime Value →
Industry target for SaaS companies to justify sustainable unit economics
Lies of Customer Lifetime Value →