2 observations · 2 reports · 2 publishers

Existing Customer CAC Ratio.

Every Existing Customer CAC Ratio observation from our practitioner benchmark corpus. Latest: OnlyCFO (2024).

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Observations
2
Reports
2
Publishers
2
Latest
OnlyCFO
2024-03-28
0.61 dollars per ARR dollar
OnlyCFO
2024
median
SaaS cohort 2021
How Profitable Should SaaS Be? →
0.61 ratio
KeyBanc
2022
median
Upsells and expansions, 2021
2022 Private SaaS Company Survey Results - KeyBanc Capital Markets →