3 observations · 3 reports · 3 publishers

Blended CAC Ratio.

Every Blended CAC Ratio observation from our practitioner benchmark corpus. Latest: drive.google.com (2025).

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Observations
3
Reports
3
Publishers
3
Latest
drive.google.com
2025-06-01
1.50 dollars
drive.google.com
2025
median
S&M spend per $1 new + expansion ARR, 2024
2025 B2B SaaS Performance Metrics Benchmarks Report →
1.20 dollars per ARR dollar
OnlyCFO
2024
median
SaaS cohort 2021
How Profitable Should SaaS Be? →
1.20 ratio
KeyBanc
2022
median
Fully-loaded S&M spend per $1 new ARR, 2021
2022 Private SaaS Company Survey Results - KeyBanc Capital Markets →