Strategy · 38 articles · Asked 0×
Customer Segmentation
Differentiating offerings by target persona (end users vs. managers) rather than payment tier
Articles in this topic
Showing 1–25 of 38
- The First Derivative of Inference ·
- What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell ·
- How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk ·
- 5 Interesting Learnings from Atlassian at $4.75 Billion in ARR ·
- When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual? ·
- 5 More Interesting Learnings From HubSpot at $2.6 Billion in ARR ·
- HubSpot and Shopify Are Both Going More Enterprise. But Also — More SMB. ·
- Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO Daniel Lang ·
- Mastering the Art of Customer-Focused Sales with Klaviyo's VP of Sales, EMEA ·
- 4 Actionable Insights From the 2024 SaaS Benchmarks Report
- The Upmarket Transition: Why 50% of SaaS Companies Eventually Move Upstream
- Why Firing 'Problem' Customers Is Bad Strategy: Invest in Support Instead
- How Startup Leaders can Optimize Sales & Revenue for Growth ·
- Solution Sales vs. Tool Sales: Achieving 3-20x Revenue Multipliers in SaaS
- Why 85% of Enterprise Buyers Prefer Sales-Assisted Purchases Over Self-Service
- Scaling Account-Based Marketing: Insights from TOPO Summit 2019 ·
- Defining the Differences Between Enterprise, SMB and Consumer Companies ·
- The Realist's Guide to Account Based Marketing ·
- Planning for 2017: Making Your Customer Success List & Checking it Twice ·
- It's Price Before Product. Period.
- 5 Templates for Customer Success Teams to Reduce Churn
- Focus on High-Affinity Customers: Why Most SaaS Startups Fail at Go-to-Market
- How Lumosity Spiked Active Users 10% with Complexity, Not Simplicity
- Bad Assumptions ·
- Dear Zoë Keating: Tell YouTube to Take a Hike ·