Strategy · 137 articles · Asked 0×
Competitive Positioning
How claim-rebuttal structures cede narrative control to competitors
Articles in this topic
Showing 51–75 of 137
- Insider Secrets for Selling to the C-Suite ·
- What are the Biggest Changes to SaaS Marketing? ·
- project44 Secures $45M in Funding to Expand its Advanced Visibility Platform
- Cordial Raises $15M Series B to Expand Multichannel Marketing Platform
- Stop Putting the Template Ahead of the Story: A Marketing Narrative Strategy
- Cordial Secures $6M Series A from Upfront Ventures
- Balancing Internal and External Communications: Facebook's VP on the RIBS and FAIR Frameworks
- Aging in Dog Years: The Compressed Life Cycle of Technology Companies ·
- Competitive Pricing Strategy: Should You Match Higher Competitor Pricing to Avoid Appearing Cheap?
- Musings on Markets: The Ride Sharing Business: Playing Pundit ·
- Musings on Markets: On the Uber Rollercoaster: Narrative Tweaks, Twists and Turns ·
- SaaS Pricing Strategy Across Market Verticals: Using Competitive and Adjacent Comparables
- Five Rules for Successful Product Launches
- Leslie's Law: When Small Meets Large, Small (Almost) Always Wins ·
- Daily Update: The Trouble with Amazon, China's E-Commerce Battle, Asia's Advantage ·
- Bad Assumptions ·
- Daily Update: Yahoo's Strategic Missteps, Business Model Evolution, and Amazon's Last-Mile Vulnerability ·
- Daily Update: The Long-term Prospects of AWS, Wanelo Launches In-App E-commerce ·
- Why Uber Fights — Network Effects and Winner-Take-All Dynamics in Two-Sided Markets ·
- Daily Update: Uber and the Tyson Zone, Facebook Launches Groups App, Taobao Goes International ·
- How Apple Creates Leverage, and the Future of Apple Pay ·
- Publishers and the Smiling Curve: Value Distribution in Platform-Mediated Markets ·
- Daily Update: Why Apple Pay was Blocked, and Why it Will Succeed; Google Reorgs, Kind Of ·
- Daily Update: Peak Google and Disruption's Cousins, Twitter Fabric, Mark Zuckerberg 講中文 ·
- Peak Google — Stratechery by Ben Thompson ·