Paths to PMF · 2016-04-27
· 3689d
Building Customer Obsession at Scale: Remind's Approach to User-Centric Product Development
Brett Kopf, co-founder of Remind, shares how the classroom communication app achieved adoption in over 50% of US public schools through deliberate customer obsession. The article outlines four key practices: understanding your customer's customer, knowing customers by name, maintaining fresh customer relationships, and meeting customers where they are.
Metrics in this report
Initial Customer Discovery Sample
500teachers
initial outreach
teachers identified and contacted during early discovery phase
Peak Support Tickets
10000tickets
peak
school year start
School Adoption Rate
50%
minimum
US public schools using Remind
Title 1 Teacher Adoption
10%
rate
one in ten Title 1 teachers actively using Remind
Total Messages Sent
2,000,000,000messages
cumulative
between teachers, students and parents on platform
Weekly Support Tickets
1000stickets
baseline
typical week