First Round · 2015-12-10
· 3828d
Customer Development: The Essential Practice for Product Management
Michael Sippey, veteran product leader with 20+ years of experience, shares the critical importance of daily customer engagement in product development. He outlines a three-step framework for gathering actionable customer feedback, centered on conducting 30 validated customer meetings before building any product.
Metrics in this report
Customer Meeting Timeline
3weeks
typical
to schedule 30 meetings
Daily Customer Contact Frequency
1customer
minimum
per day for product managers
Minimum Customer Meetings
30meetings
minimum
before beginning product development
Monthly Sales Call Participation
fewcalls
approximate
per month for product managers
Weekly Support Call Observation
2hours
typical
per week for product managers