Lead Velocity Rate (LVR): The Leading Indicator for SaaS Growth

This article argues that Lead Velocity Rate (LVR)—the month-over-month growth rate of qualified leads—is the most important metric for SaaS companies because it predicts future revenue and is a leading indicator unlike sales or pipeline. By targeting LVR growth 10-20% above desired MRR growth targets with a consistent sales team, SaaS companies can reliably forecast revenue 12-18 months in advance and identify systemic problems in sales execution or product quality.