First Round Review · 2026-02-19 · 104d

Why 90% of CROs Will Fall Behind by 2028: Insights from Stevie Case, CRO at Vanta

Stevie Case, CRO of Vanta, discusses why early revenue hires have high turnover and what separates top 1% CROs from the rest. She argues that fewer than 10% of current CROs will thrive by 2028 due to the evolving demands of the role, emphasizing the need for curiosity, entrepreneurship, and long-term vision over traditional sales credentials.

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Metrics in this report

CRO Success Rate by 2028

10%

less than

Percentage of current CROs predicted to thrive by 2028

Company Size Reference

600employees

at

Vanta's headcount when discussing centralized functions

Early Revenue Hire Turnover

90%

approximately

Implied high turnover rate for early sales leader positions