First Round Review · 2026-02-19
· 104d
Why 90% of CROs Will Fall Behind by 2028: Insights from Stevie Case, CRO at Vanta
Stevie Case, CRO of Vanta, discusses why early revenue hires have high turnover and what separates top 1% CROs from the rest. She argues that fewer than 10% of current CROs will thrive by 2028 due to the evolving demands of the role, emphasizing the need for curiosity, entrepreneurship, and long-term vision over traditional sales credentials.
Metrics in this report
CRO Success Rate by 2028
10%
less than
Percentage of current CROs predicted to thrive by 2028
Company Size Reference
600employees
at
Vanta's headcount when discussing centralized functions
Early Revenue Hire Turnover
90%
approximately
Implied high turnover rate for early sales leader positions