Exit Strategy in SaaS: Building Companies Without Natural Acquirers

Jason Lemkin explores whether SaaS entrepreneurs should start or continue building companies without obvious acquirers, arguing that strong market pull and scale to $10-20M ARR can create acquisition opportunities that weren't apparent at founding. He contends that the expanding SaaS market and presence of aggregator acquirers make the lack of a natural acquirer less of a deterrent than previously believed.