      Tomasz Tunguz Blog · 2012-11-28
      · 4936d
    

VC Consumer Investment Trends: Sector Analysis and Stage Distribution (2012)

Analysis of venture capital investment patterns across consumer sectors reveals that consumer services and e-commerce represent 70% of dollars invested, with Series A being the most active funding stage at 54% of deals. Early-stage consumer investments remain robust despite market challenges in specific verticals like media and gaming.

8 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Average Commerce and Social Media Deal Size

24$M

mean

commerce and social media sectors combined

Average Consumer Services Deal Size

36$M

mean

consumer services sector

Consumer Services and E-commerce Share of Deal Volume

60%

combined

total consumer VC deals by count

Consumer Services and E-commerce Share of Investment Dollars

70%

combined

total consumer VC investment

Sample Transaction Volume

270deals

approximate

18-month analysis period

Seed Investment Share

22%

median

consumer VC rounds by leading firms, 18-month period (understated)

Series A Investment Share

54%

median

consumer VC rounds by leading firms, 18-month period

Series B Investment Share

11%

median

consumer VC rounds by leading firms, 18-month period