kellblog.com · 2021-04-30 · 1861d

Using This/Next/All-Quarter Analysis To Understand Your Pipeline

This article introduces a three-tier pipeline analysis framework (this-quarter, next-quarter, and all-quarters) that helps forecast accuracy and identify whether pipeline movements represent slips, losses, or wins. By examining pipeline across multiple quarters simultaneously, finance and sales leaders can detect fake deals, prevent long-term pipeline aging, and maintain sustainable coverage ratios without relying on opaque annual or rolling four-quarter metrics.

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Metrics in this report

Pipeline Coverage Ratio

3.0multiple

target

SaaS companies executing quarterly forecasts to ensure sustainable growth

Sales Representative Opportunity Capacity

15opportunities

minimum

All-quarters pipeline opportunities for active sales management

Sales Representative Opportunity Capacity

20opportunities

maximum

All-quarters pipeline opportunities before cognitive overload