kellblog.com · 2021-04-30
· 1861d
Using This/Next/All-Quarter Analysis To Understand Your Pipeline
This article introduces a three-tier pipeline analysis framework (this-quarter, next-quarter, and all-quarters) that helps forecast accuracy and identify whether pipeline movements represent slips, losses, or wins. By examining pipeline across multiple quarters simultaneously, finance and sales leaders can detect fake deals, prevent long-term pipeline aging, and maintain sustainable coverage ratios without relying on opaque annual or rolling four-quarter metrics.
Metrics in this report
Pipeline Coverage Ratio
3.0multiple
target
SaaS companies executing quarterly forecasts to ensure sustainable growth
Sales Representative Opportunity Capacity
15opportunities
minimum
All-quarters pipeline opportunities for active sales management
Sales Representative Opportunity Capacity
20opportunities
maximum
All-quarters pipeline opportunities before cognitive overload