Dave Kellogg (blog/publication unknown) · 2017-11-14 · 3124d

Pipeline Conversion Rates as Triangulation Forecasts for Sales Forecasting

Dave Kellogg explains how to use pipeline conversion rates as triangulation forecasts to validate sales leadership predictions and improve forecast accuracy. The article outlines multiple forecasting methods including stage-weighted and forecast-category-weighted pipeline analysis, and highlights the importance of pipeline hygiene and detecting sandbagging issues in sales operations.

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Metrics in this report

Closed Deals Not in Week 3 Pipeline

53%

example company

Portion of quarterly closures sandbagged or created after week 3

Pipeline Conversion Rate

25%

trailing seven quarter average (T7Q)

Example company new ARR pipeline

Pipeline Coverage Ratio

4.0x

ideal

General SaaS/enterprise sales