      First Round · 2015-11-07
      · 3861d
    

Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Arielle Jackson, a former marketing executive at Google and Square, outlines a framework for startup founders to build meaningful brands through three key exercises: defining purpose, establishing position, and developing personality. Drawing from her work with 30+ startups, Jackson emphasizes that branding is deeper than logos and requires clear articulation of how a company wants to change the world.

4 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Retail Store Distribution

30,000stores

achieved

Square product placement through distribution partnerships

Startups Engaged with Framework

30+companies

minimum

startups that worked with Arielle Jackson on branding exercises

Women Perceiving Themselves as Beautiful

4%%

baseline

global women population in 2004

eero Pre-Order Campaign Revenue

$2.5 million$

achieved

fortnight/two-week period for home WiFi startup pre-order campaign