Tomasz Tunguz Blog / Theory Ventures · 2024-04-04 · 791d

Declining Attention Spans and Content Compression: A Decade of Digital Deflation

American attention span has declined from 150 seconds (2004) to 47 seconds (2023), a 5-6% annual decline. This mirrors a consistent compression across the web, with blog dwell times dropping from 47 to 33 seconds and word counts declining 40% over the past decade. Content creators are adapting by producing shorter-form content that delivers faster dopamine hits.

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Metrics in this report

American Attention Span

150 → 75 → 47seconds

mean

General American population across 2004, 2012, 2023

Attention Span Annual Decline Rate

5-6%

CAGR

2004-2023 period

Blog Dwell Time

47 → 33seconds

mean

Tunguz blog readers, 2013 vs 2024

Blog Dwell Time Annual Decline Rate

3.6%

CAGR

2013-2024 period

Blog Subscriber Base

150k

count

Founders and operators reading the 1-minute read format

Blog Word Count

560 → 350words

mean

Per post, peak to present on Tunguz blog

Word Count Annual Decline Rate

4%

CAGR

Tunguz blog historical data