Tomasz Tunguz Blog / Theory Ventures · 2024-04-04
· 791d
Declining Attention Spans and Content Compression: A Decade of Digital Deflation
American attention span has declined from 150 seconds (2004) to 47 seconds (2023), a 5-6% annual decline. This mirrors a consistent compression across the web, with blog dwell times dropping from 47 to 33 seconds and word counts declining 40% over the past decade. Content creators are adapting by producing shorter-form content that delivers faster dopamine hits.
Metrics in this report
American Attention Span
150 → 75 → 47seconds
mean
General American population across 2004, 2012, 2023
Attention Span Annual Decline Rate
5-6%
CAGR
2004-2023 period
Blog Dwell Time
47 → 33seconds
mean
Tunguz blog readers, 2013 vs 2024
Blog Dwell Time Annual Decline Rate
3.6%
CAGR
2013-2024 period
Blog Subscriber Base
150k
count
Founders and operators reading the 1-minute read format
Blog Word Count
560 → 350words
mean
Per post, peak to present on Tunguz blog
Word Count Annual Decline Rate
4%
CAGR
Tunguz blog historical data