Report · 2019-03-30
· 2623d
Evaluating Startup Performance: The Growth vs. Control Matrix
Dave Kellogg presents a two-dimensional framework for assessing startup performance based on growth delivery and management control. The article categorizes startups into four quadrants—Moribund, Stuck, Unbridled, and implicitly Healthy—and provides diagnostic guidance for each type's specific challenges and recovery strategies.
Metrics in this report
Early Quarter Forecast Accuracy
week 3timing
recommended checkpoint
Sales, expense, and cash burn forecasting accuracy assessment point
Late Stage ARR Growth Rate
40%
example threshold
Growth off $150M ARR - classified as quite strong
Seed Stage ARR Growth Rate
100%
example threshold
Seed stage company ($200K to $400K ARR) - classified as not particularly good