SaaStr · 2012-10-17 · 4978d

Founder Dilution in SaaS: VC Ownership Analysis and IPO Outcomes

Jason Lemkin analyzes equity dilution patterns in SaaS companies, examining pre-IPO VC ownership percentages across major public companies. The article reveals that SaaS founders often retain minimal equity despite building decade-long companies, with VC ownership ranging from 40-82% at IPO. Key recommendations include minimizing funding rounds, considering freemium models, and carefully evaluating outside CEO hiring costs.

10 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Cornerstone OnDemand VC Ownership

50%

actual

Pre-IPO; CEO/co-founder retained 17.9%

Early Stage Seed Dilution Example

25%

actual

$80K seed round cited as cautionary example

Eloqua VC Ownership

82%

actual

At IPO with $656M market cap

Jive VC Ownership

50%

actual

At IPO with $800M market cap

LinkedIn VC Ownership

40%

actual

Pre-IPO with $11.6B market cap

Responsys VC Ownership

76%

actual

At IPO with $473M market cap

Splunk VC Ownership

72%

actual

At IPO with $3B market cap

Successfactors Non-VC Value

612$M

estimated

At $3.4B SAP acquisition

Successfactors VC Ownership

82%

actual

Pre-acquisition by SAP at $3.4B

VC Ownership Pre-IPO

40-82%

range across companies

SaaS companies at IPO