Tomasz Tunguz Blog · 2013-10-14
· 4616d
Blog Post Length Has Minimal Impact on Viewership: Data-Driven Analysis
Based on analysis of 256 blog posts written over 18 months, Tomasz Tunguz found that word count has no meaningful correlation with viewership, engagement, or sharing metrics. All measured correlations were below 25% and statistically insignificant. The conclusion: optimal blog post length should be determined by message requirements, not arbitrary length targets.
Metrics in this report
Blog Posts Published
256posts
total
18 months of publishing
Metric Correlation to Word Count
<25%%
maximum
all measured metrics (bounce rate, exit rate, time on page, pageviews, retweets, favorites)
Post Word Count Distribution
300-750words
majority
typical post length range
Post Word Count Median
461words
median
central tendency of all posts
Post Word Count Range
100-1100words
min-max
across all published posts