Tomasz Tunguz (Venture Capitalist at Theory Ventures) · 2013-10-25 · 4605d

The Rise of Digital Subscription Services Across Media

As of October 2013, digital subscription services are experiencing rapid adoption across news, music, television, and books, with Netflix surpassing HBO's subscriber count at 31M users and the New York Times generating 20% of circulation revenue from 700K+ digital subscribers. The article argues that subscription models benefit both consumers through discovery and providers through consistent revenue streams and negative working capital, signaling a secular shift in media consumption.

11 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Comcast Subscribers

21M

actual

Cable subscribers in HBO partnership trial

Comixology Downloads

200M

actual

Cumulative comic book downloads

Comixology Users

1M+

actual

Total registered users

NY Times Digital Revenue Share

20%

minimum

Percentage of total circulation revenues

NY Times Digital Subscriber YoY Growth

40%

actual

Year-over-year growth rate

NY Times Digital Subscribers

700K+

actual

Digital subscription base

Netflix US Subscribers

31M

actual

US market as of October 2013

Pandora Subscribers

2.5M

actual

Pandora user base

Spotify Subscribers

1M+

actual

Spotify user base

Streaming Music Market Growth Rate

100%

minimum

Annual growth rate

US Streaming Music Subscribers

5M

estimated

Total market across all providers