Hiring a Stretch VP of Sales: Benefits, Risks, and Practical Evaluation Framework

Brendon Cassidy argues that hiring a 'stretch VP of Sales'—typically a director-level candidate who served as a #2 to successful sales leaders—is often preferable to recruiting either perfect startup VP candidates (rare) or BigCo VPs (misaligned). The article provides specific evaluation criteria and timelines for assessing stretch VP performance, emphasizing their ability to build teams and drive revenue growth quickly.