Achieving Unstoppable Momentum: The $20-30M ARR Inflection Point in SaaS

Jason Lemkin explores the concept of 'Unstoppable' status in SaaS companies, arguing that once a company reaches approximately $20-30M ARR with sufficient momentum and market position, competitive and product factors become secondary to maintaining growth. The article uses Adobe's acquisition of EchoSign (which reached $64M ARR) as a case study, demonstrating how market dynamics and scale can overcome product limitations and competitive threats.