review.firstround.com · 2017-05-18
· 3303d
Building a Customer Advisory Board: A Startup Founder's Guide to Product-Market Fit
Peter Kazanjy, co-founder of TalentBin and Potential Energy, outlines how B2B startups can establish and leverage a Customer Advisory Board (CAB) to validate product decisions and build customer advocates. The article provides a structured approach to recruiting diverse customer representatives, gathering candid feedback, and evolving the board's composition as company priorities shift.
Metrics in this report
Customer Advisory Board Size
80+members
typical successful board
B2B SaaS startup (Potential Energy)
Customer Interview Duration Structure
60minutes
total meeting time
5 min intro + 30 min problem sussing + 10 min solution presentation + 10 min feedback + 5 min buffer
Customer Interview Incentive
100$
typical amount
Amazon or OpenTable gift card for 60-minute interview
Minimum Customer Development Interviews
30conversations
minimum threshold
before achieving product validation